Bvlgari CRM Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- High Jewelry
- Posted
- Jul 27, 2026
About Bvlgari
Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.
Bulgari CRM Manager in London: lead customer strategy, lifecycle management, and engagement initiatives. Full-time hybrid role for experienced CRM professional.
Role & Responsibilities
- Develop and manage CRM strategy including customer lifecycle management, segmentation, and engagement initiatives aligned with global client strategy from headquarters
- Set up and maintain budget covering all boutique activities, KCPs, and gifting initiatives
- Mentor and lead a growing team of in-boutique CRM ambassadors, fostering a culture of innovation and excellence
- Liaise with partners to develop and optimize CRM communication tools and platforms
- Utilize data-driven insights to segment business customers effectively and ensure tailored, relevant communications
- Design and implement customer lifecycle management strategies to drive long-term engagement, loyalty, and continuous optimization
- Design targets and manage UK clients attending worldwide events and exhibitions
- Manage printed material orders and distribution including catalogues, brochures, invitations, and books
- Monitor CRM and ECRM KPIs monthly through comprehensive analysis and reporting
- Analyse campaign performance and identify opportunities to increase engagement and conversion rates across the customer journey
- Maintain customer database health with focus on retention and engagement, ensuring compliance with CRM best practices
- Oversee one-to-one and one-to-many calendar management, deliverability, and monthly reporting
- Organize in-boutique events to acquire and convert prospects and increase repeat purchase rates
- Work closely with cross-functional partners to optimize brand visibility and client acquisition
Qualifications
- Minimum 7 years of experience in a CRM role with strong focus on segmentation and lifecycle management
- Strong track record of successful cross-channel lifecycle communications (email, push notifications, in-app messages, etc.)
- Demonstrated expertise in end-to-end planning, development, and execution of large-scale engaging campaigns
- Customer-first mindset with ability to deeply understand customer segmentation and lifecycle needs
- Excellent verbal and written communication skills across all organizational levels
- Proven ability to build relationships and alignment with cross-functional departments and senior stakeholders
- Technical proficiency combined with a creative eye for campaign design and messaging
- Strong analytical mindset and data-driven approach to campaign optimization
- Experience with Salesforce or similar CRM software (desirable)
- Background in developing and managing client databases (desirable)
- Prior experience in an international organization (desirable)
Skills
Experience
Minimum 7 years in a CRM role with strong expertise in customer segmentation, lifecycle management, and stakeholder engagement. Proven track record of designing and executing large-scale, cross-channel engagement campaigns. Experience building and maintaining relationships with multiple departments and senior stakeholders in an international context is highly valued.
Education
Not specified
Workplace
The role is situated in London, England, UK.
Culture
Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Relationship Manager», «CRM Specialist», «Lifecycle Marketing Manager», «Client Engagement Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.