Bvlgari CRM & Clienteling Specialist
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- High Jewelry
- Posted
- Aug 31, 2026
About Bvlgari
Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.
Bvlgari Dublin: CRM & Clienteling Specialist to drive EU E-Commerce CRM strategy, optimize customer engagement, and manage omnichannel campaigns across European markets.
Role & Responsibilities
- Analyse client and sales data to understand consumer behaviour, lifecycle stages, and purchasing patterns, translating insights into personalized client touchpoints and supporting the Customer Service team in portfolio management
- Lead the development and execution of CRM and clienteling strategies for European E-Commerce and Customer Service channels, ensuring an integrated omnichannel approach and communicating strategic recommendations at senior management level
- Align with the Central Client Engagement Team to define and implement communication plans that reflect the brand's sophistication, exclusivity, and luxury commitment across all channels
- Oversee gifting strategy and inventory for EU E-Commerce and Customer Service, ensuring budget adherence and effective utilization of gifting initiatives to enhance client loyalty
- Track and analyse key performance indicators related to client satisfaction, loyalty, and sales, translating insights into actionable strategies for continuous improvement and innovation
- Oversee CRM system configuration, maintenance, and user training for EU E-Commerce and Customer Service teams, continuously optimizing the system to meet evolving clientele needs
- Cultivate partnerships with Central and Local Client Engagement, CRM, E-Commerce, Merchandising, Online Retail, and Customer Service teams, ensuring all CRM activities align with commercial and local priorities
- Foster a culture of client-centricity within the Customer Service Team, providing expert coaching and guidance on enhancing the quality and intentionality of client outreach
Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field
- 3–4 years of experience in CRM, digital marketing, or customer engagement, preferably within the luxury business
- Proven experience with CRM and marketing automation tools, including Salesforce Marketing Cloud
- Exceptional analytical skills with demonstrated proficiency in Excel and Power BI
- Fluency in English (written and spoken); proficiency in additional languages is advantageous
- Ability to transform client data into actionable insights enabling personalized interactions
- Strategic mindset with meticulous attention to detail
- Results-driven with a customer-centric orientation
Skills
Experience
3–4 years of professional experience in CRM, digital marketing, or customer engagement, ideally within the luxury sector. Demonstrated expertise in developing and executing data-driven CRM strategies and managing cross-functional teams.
Education
Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related discipline.
Workplace
This position is based in Dublin, Dublin, Ireland.
Culture
Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Relationship Manager», «CRM Campaign Coordinator», «Client Engagement Specialist», «Digital CRM Strategist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.