Bvlgari CRM & Clienteling Specialist
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- High Jewelry
- Posted
- May 21, 2026
About Bvlgari
Bulgari (Bvlgari) is an Italian maison renowned for high‑jewelry, watches and luxury accessories; it operates as part of the LVMH group. The brand combines Italian craftsmanship and creative design with global retail and hospitality operations, offering roles that interface with heritage product excellence and modern luxury commerce.
Bulgari in Dublin seeks a CRM & Clienteling Specialist to lead EU e‑commerce CRM, clienteling and omnichannel campaigns.
Role & Responsibilities
- Design, implement and optimise CRM and clienteling strategies for EU e‑commerce and customer service channels, ensuring an integrated omnichannel client journey.
- Analyse client and sales data to derive lifecycle insights and personalise client touchpoints across digital and service channels.
- Lead omnichannel campaign orchestration in close alignment with Central Client Engagement to maintain Bulgari’s tone, exclusivity and consistency across markets.
- Oversee gifting strategy and inventory for EU e‑commerce and customer service, ensuring budgetary control and high impact on client loyalty.
- Manage CRM system configuration, maintenance and user training to empower customer service teams and maximise system adoption.
- Track, report and translate KPIs related to satisfaction, loyalty and sales into actionable optimisation plans and new initiatives.
- Cultivate cross‑functional partnerships with CRM, E‑commerce, Merchandising, Online Retail and Local Customer Service teams to ensure commercial alignment and flawless execution.
- Coach and support Customer Service teams on portfolio management, personalised outreach and best‑practice clienteling techniques.
Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Business or a related discipline.
- Minimum of 3 years’ experience in CRM, digital marketing or customer engagement; experience within the luxury sector strongly preferred.
- Proven experience with CRM and marketing automation platforms, specifically Salesforce Marketing Cloud.
- Advanced analytical capability with demonstrated proficiency in Excel and PowerBI.
- Excellent written and spoken English; additional languages are a significant advantage.
Skills
Experience
Minimum 3 years in CRM, digital marketing or customer engagement functions, ideally within a luxury brand or premium retail environment.
Education
Bachelor’s degree in Marketing, Digital Marketing, Business or a related field.
Workplace
This position is based in Dublin, Dublin, Ireland.
Culture
Bulgari blends Italian heritage and artisanal excellence with a contemporary, international retail organisation. The workplace culture values client obsession, creative collaboration and data‑driven decision making, with opportunities to work across EMEA within a luxury, high‑performance environment under the LVMH umbrella.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Clienteling & CRM Manager», «CRM Campaign Specialist», «E‑Commerce Clienteling Specialist», «Customer Engagement Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.