Bvlgari CRM & Client Development Associate Manager

About Bvlgari

Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.

Role & Responsibilities

• Define and execute the market's client engagement strategy with the Omnichannel Manager, translating global vision into locally relevant experiences across acquisition, development, loyalty, and advocacy
• Own and monitor critical client KPIs including NPS, Client Lifetime Value, Loyalty, Engagement rates, Omnichannel interaction, and CRM performance
• Act as the voice of the local client, providing strategic guidance to cross-functional teams on cultural nuances and emerging luxury market trends
• Drive CRM and clienteling strategy across the market, overseeing the clienteling calendar, campaign execution, and activation plans
• Monitor performance, identify improvements, and disseminate best practices to optimize boutique teams' use of CRM tools and client insights
• Serve as the primary coordination point for CRM and client engagement initiatives between local teams and Headquarters
• Partner with Retail, Marketing, Merchandising, Training, and other functions to embed client insights into strategic decisions
• Champion client-centricity across the organization to create exceptional experiences and long-term client value

Qualifications

• 7–10 years of professional experience in luxury client engagement, CRM strategy, and clienteling program development
• Proven expertise in leading CRM programs and optimizing omnichannel client experiences
• Demonstrated ability to leverage data analytics and performance metrics to drive strategic improvements
• Strong understanding of luxury sector market dynamics and client cultural intelligence
• Excellent cross-functional leadership and stakeholder management skills

Skills

Experience

Minimum 5 years of demonstrated experience in luxury client engagement, CRM strategy, and clienteling excellence. The ideal candidate brings 7–10 years of senior professional experience in driving strategic client journey optimization, translating global brand vision into impactful local market experiences, and leading cross-functional teams to enhance loyalty and business performance.

Workplace

Culture

Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.