Bvlgari CRM & Client Development Associate Manager

Overview

Bulgari (Bvlgari) is an Italian high-luxury maison renowned for jewellery, watches and lifestyle products. As part of the LVMH group, Bulgari combines Roman heritage and contemporary design with an international retail footprint and a strong emphasis on craftsmanship, client experience and brand storytelling.

Role & Responsibilities

• Support the Omnichannel Manager in the development, implementation and governance of bespoke CRM programmes across the Middle East & Africa.
• Bridge boutiques and CRM teams to ensure a client-centric approach to all activities and improve in-store adoption of clienteling tools and processes.
• Design, implement and adapt one-to-one clienteling campaigns and pampering initiatives based on customer segmentation to increase loyalty and repeat purchases.
• Define contact strategies with retail teams and provide day-to-day, on-the-ground CRM support to boutiques, including training and guidelines for local teams.
• Manage CRM gifting and pampering programmes with internal and external stakeholders to ensure high customer satisfaction and brand consistency.
• Monitor campaign performance, deliver analytics and reporting, identify incremental revenue opportunities and recommend optimisation actions.
• Improve database quality and client profiling in close collaboration with boutiques; support recruitment and development of high-potential clients.
• Manage CRM budget, coordinate external suppliers involved in CRM activities and ensure timely delivery of key project milestones.
• Coordinate one-to-one rollout of annual engagement plans for top clients (events, trips, activities) and support Store Directors and Client Advisors in client management.

Qualifications

• Minimum 5 years' experience in CRM, client development or clienteling within luxury retail or premium jewellery/watches.
• Proven experience managing CRM campaigns, clienteling programmes and cross-functional projects; budget management experience required.
• Strong analytical skills with demonstrated ability to translate data into commercial opportunities and clear reporting.
• Proficiency with Microsoft Office (advanced Excel), PowerBI and CRM platforms; Salesforce experience preferred.
• Excellent interpersonal and training skills with a customer-centric mindset and strong commercial acumen.
• Ability to work on-site in Dubai and to liaise with multi‑country retail teams across the Middle East & Africa.

Skills

Experience

Minimum 5 years of progressive experience in CRM, clienteling or client development within luxury retail (jewellery, watches or premium fashion), including campaign management, boutique collaboration and analytics-driven optimisation.

Education

Bachelor's degree in Business, Marketing, Retail Management or a related discipline; master’s degree or specialised luxury retail qualification preferred.

Workplace

Culture

Bulgari blends Italian creativity and Roman heritage with international luxury retail practices. As part of LVMH, the maison values craftsmanship, client intimacy and cross‑disciplinary collaboration, offering a fast‑paced, highly client-centric workplace with regional and global exposure.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.