Bvlgari Client Relationship Manager

About Bvlgari

Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.

Role & Responsibilities

• Manage client development strategy for retail and franchise stores across the Caribbean, Central America and South America.
• Define client strategies aligned with commercial goals to maximize revenue and achieve KPI targets.
• Plan and implement client engagement campaigns to enhance loyalty and encourage repeat purchases.
• Build regional CRM capabilities through structured training programmes and workshops, including training new hires.
• Execute local direct email marketing campaigns to engage clients and drive sales.
• Support stores in developing existing client portfolios and acquiring new prospects through communication, training and in-store visits.
• Meet and visit retail and franchise store teams regularly to ensure timely, meaningful client follow-up.
• Foster a clienteling community across retail and franchise teams.
• Identify new clients and growth-potential clients, and implement client mapping to develop relationships through individual client journeys.
• Support in-store and out-of-store client experiences to ensure clients receive the Bvlgari experience.
• Partner with store teams to manage the customer database, maintain data quality and recommend client assignments.
• Ensure Store Managers apply remote-selling techniques and promote an omnichannel culture.
• Support the resolution of complex or sensitive client situations.
• Oversee timely, meaningful client gifting to enhance the client experience and foster loyalty.
• Coach Store Managers to train Client Advisors in customer relationship management.
• Collaborate with store teams to create and host small in-store activations that drive sales and increase brand loyalty.
• Partner closely with the Marketing & Events team to provide CRM support for its initiatives.
• Work with the HE Director to support the clienteling journey of potential and existing HE clients, and provide support for HE activations and events as needed.
• Analyze data, create reports and track client activity performance, while providing CRM training to new hires.
• Define target customer groups and recommend tailored actions to engage them and drive sales.
• Develop data-led strategies to promote specific product categories and maximize new product launches.
• Regularly update and verify client information to maintain data accuracy and comply with data protection laws.
• Monitor KPIs and develop strategies to meet targets and continuously improve performance.
• Measure and optimize the ROI of campaigns, events, gifting initiatives and clienteling programmes.
• Work with the CRM team to gather deeper qualitative client insights and align strategies with company initiatives.
• Manage the CRM budget for assigned stores, maximizing its use and aligning it with gifting and spend-time-with-client strategies.
• Ensure CRM-related expenses are tracked and processed promptly.

Qualifications

• Fluency in English and Spanish.
• Customer-oriented, with a team mindset and strong cross-functional partnership skills.
• Training and coaching abilities.
• Emotional and business awareness.
• Innovation and creativity.
• Effective communication.
• Understanding of Latin American and Caribbean markets.
• Ability to relate to diverse client groups.
• Strong sense of ethics and responsibility, with alignment to the group’s values.
• Excellent regional networking skills.
• Ability to travel extensively throughout the Caribbean, Latin America and Europe.

Skills

Experience

Minimum 5–7 years of experience in retail or client development.

Culture

Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.