Bvlgari Area Sales Manager

About Bvlgari

Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.

Role & Responsibilities

• Maximize sales and profitability across the assigned geographical area through visible leadership, developing high-performing Store Managers and driving commercial strategy, operational excellence, client development, and sustainable retail network growth.
• Act as a brand ambassador and role model a client-centric mindset across the retail network.
• Coach, supervise, and develop Store Managers, strengthening their sales, leadership, and management capabilities.
• Ensure store organization and staffing suit business volume and operating days, recommending corrective action when needed.
• Promote collaboration and best-practice sharing across stores.
• Implement annual sales and commercial action plans aligned with company strategy and revenue targets.
• Set short- and long-term performance roadmaps for each store.
• Define and monitor Store Managers’ performance against sales, discounts, service, mystery shopping, CRM, and other store KPIs.
• Monitor performance and provide the Retail Experience Director with reports, insights, and improvement recommendations.
• Own retail profit and loss performance for the assigned geographical area.
• Recommend targeted incentive initiatives in line with the company incentive framework.
• Guide retail network development by proposing openings, closures, relocations, and changes to the retail perimeter in line with commercial strategy, company guidelines, profitability, and communication priorities.
• Assess competition, market dynamics, rental conditions, locations, and tourist flows to identify opportunities and recommend commercial actions.
• Support the Retail Experience Director in anticipating changes in the retail environment and selecting suitable cities, areas, and locations.
• Negotiate rents for locations within the assigned area.
• Maintain effective working relationships with relevant local authorities and organizations.
• Ensure a seamless, consistently excellent client experience across all stores.
• Foster client development and a CRM mindset, proactively identifying business opportunities to maximize sales.
• Ensure customer complaints are managed appropriately and promptly.
• Collaborate with Marketing and Store Managers on in-store activities, events, and retail marketing plans.
• Support the Retail Experience Director and local Merchandising team in defining store typology, product assortment, offer, and pricing strategy.
• Ensure each store has an appropriate assortment to achieve its sales targets.
• Ensure high standards of visual merchandising, display quality, store condition, and maintenance, working with local and central Interior Design and Visual Merchandising teams.
• Maintain close relationships with stores through regular visits and communication, ensuring smooth operations and consistent implementation of grooming and brand guidelines.
• Monitor the effectiveness and efficiency of back-office processes and stock management.
• Ensure compliance with company policies and procedures, health and safety, security, facilities, and legal operating requirements.
• Control store costs through effective management of budgets, suppliers, contracts, and bid negotiations.
• Partner with the Sales Trainer to define training plans covering the brand, collections, products, tools, and selling skills.
• Follow up on training delivery and ensure learning translates into improved store performance.

Qualifications

• Strong knowledge of point-of-sale operations, store processes, procedures, and guidelines.
• Sound understanding of retail profit and loss, budgets, cost control, and commercial performance indicators.
• Knowledge of incentive plans and governance rules.
• Strong awareness of the competitive landscape, market dynamics, and retail location economics.
• Strong knowledge of the brand’s products, collections, and training tools.
• Capabilities in caring leadership, team management, and people development.
• Client orientation and brand sensitivity.
• Business and commercial awareness.
• Entrepreneurial and growth mindset.
• Impact and results orientation.
• Influence and negotiation.
• Forward thinking and proactivity.
• Flexibility and resilience.

Skills

Experience

Minimum 5 years

Workplace

Culture

Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.