- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Nov 9, 2026
About Bvlgari
Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.
Bvlgari seeks a permanent, full-time Area Manager in Shanghai to lead and develop Store Managers, maximize sales and profitability, and ensure operational excellence and a client-centric experience across the area. The role implements commercial plans, supports merchandising and retail strategy, develops clienteling, and promotes best practices across stores.
Role & Responsibilities
- Act as a brand ambassador and role model a client-centric mindset to deliver a seamless client experience across stores in the area.
- Implement annual sales and commercial action plans aligned with company strategy and revenue targets.
- Drive short- and long-term store sales performance through a clear vision and structured roadmap for each store.
- Support the Retail Experience Director in anticipating retail environment changes and selecting appropriate locations, areas, and cities in line with the global brand strategy.
- Support the Retail Experience Director in defining and implementing merchandising strategy—including store typology, product offer, and pricing—with the local merchandising team and Store Managers.
- Support the Retail Experience Director in maintaining high standards of display quality and store conditions in line with brand and operational strategy.
- Promote a client-development mindset and proactively pursue business opportunities to maximize sales results.
- Collaborate with the Marketing team and Store Managers on in-store activities and events.
- Build relationships with stores through regular visits and communication; ensure smooth operations and implementation of grooming guidelines.
- Share best practices among all stores in the area.
- Lead, motivate, and develop high-performing Store Managers.
Qualifications
- Bachelor’s degree.
- Fluent in English and Chinese.
- Extensive product knowledge of Bulgari or other luxury brands; specific knowledge of jewelry and watches is a plus.
- Selling skills and customer relationship management skills.
- Business acumen and strategic thinking.
- Presentable appearance, tolerance for work pressure, and ability to handle unpredictable tasks.
- Knowledge of marketing, media, and merchandising techniques.
- Team management and coaching skills.
Skills
Experience
Minimum 5 years
Education
Bachelor’s degree
Workplace
This position is based in Shanghai, Shanghai, China.
Explore jobs in China.
Culture
Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.