Bvlgari Area Manager

Chengdu Sichuan China

Employment
Full-Time
Seniority
Manager
Posted
Nov 9, 2026

About Bvlgari

Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.

Bvlgari seeks an Area Manager to maximize sales and profitability across a defined geographical area by leading, motivating and developing high-performing Store Managers. The permanent, full-time role drives commercial plans, operational excellence and a client-centric culture across stores.

Role & Responsibilities

  • Act as a brand ambassador and lead by example, inspiring and modelling a client-centric mindset to deliver a seamless client experience across all stores in the area.
  • Implement annual sales and commercial action plans aligned with company strategies to meet revenue forecasts.
  • Drive short- and long-term sales performance through a clear vision and structured roadmap for each store.
  • Support the Retail Experience Director in anticipating retail environment changes and integrating global brand strategy to identify the right locations, areas and cities.
  • Support the Retail Experience Director in defining and implementing merchandising strategy, including store typology, product offer and pricing, with the local merchandising team and Store Managers.
  • Support the Retail Experience Director in maintaining the highest standards of display quality and store conditions, in line with brand and operational strategies.
  • Promote client development, proactively identify business opportunities and maximize sales results.
  • Collaborate with Marketing and Store Managers on in-store activities and events.
  • Build relationships with stores through regular visits and communication; ensure smooth operations and implementation of grooming guidelines.
  • Share best practices across all stores in the area.

Qualifications

  • Fluent in English and Chinese.
  • Extensive product knowledge of Bulgari or other luxury brands; knowledge of jewellery and watches is a plus.
  • Selling skills and customer relationship management skills.
  • Business acumen and strategic thinking.
  • Presentable appearance, tolerance for work pressure and ability to handle unpredictable tasks.
  • Knowledge of marketing, media and merchandising techniques.
  • Team management and coaching skills.

Skills

Selling skills Customer relationship management Business acumen Strategic thinking Marketing techniques Media techniques Merchandising techniques Team management Coaching

Experience

Minimum 5 years

Education

Bachelor's degree

Workplace

The role is situated in Chengdu, Sichuan, China.

The setting China

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Culture

Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Bvlgari

Bvlgari Area Manager

Chengdu, China

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