Bvlgari Accessories Marketing & Communication Manager

About Bvlgari

Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.

Role & Responsibilities

• Develop and implement the annual marketing and communication strategy for the Accessories category, identifying integration opportunities with the broader Bulgari calendar and proposing one-brand synergies
• Drive integrated communication efforts by coordinating with internal Brand and Communication teams (Celebrity, Events, Social Media, Media, Product Marketing, Trade Marketing, Image) to ensure message alignment and consistency
• Execute a strong global editorial placement strategy for key launches, aligning with markets to amplify messages and manage external PR consultants for consistent activation of PR activities
• Organize and manage interviews for the Accessories Managing Director and Creative Director, ensuring strategic media presence and brand positioning
• Provide strategic support for the annual global LG&A event including briefing, planning, and post-event amplification; coordinate Paris Couture and Milan Fashion Week presentations for targeted press
• Organize strategic meetings for the Creative Director during fashion events and contribute strategic insight to identify key trend moments and recommend relevant Key Opinion Leaders and trendsetters
• Ensure a unified approach during market visits through clienteling events, editor meetings, and cultural activations to enhance brand relationships and visibility

Qualifications

• Proven experience in defining and implementing global marketing and communication strategies, preferably in the luxury sector with Accessories experience as an advantage
• Solid knowledge of PR dynamics and media relations spanning print, influencers, and digital channels
• Demonstrated competence in managing high-profile events and fashion shows
• Ability to analyze market data and campaign performance with strategic acumen
• Excellent knowledge of digital communication and social media platforms and tools
• Fluency in written and spoken English; knowledge of additional languages is a plus

Skills

Experience

Minimum 10 years of progressive experience in luxury marketing and communications, with demonstrated expertise in category strategy development, media relations, and event management.

Education

Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline; advanced degree preferred.

Workplace

Culture

Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.