- Employment
- Full-Time
- Seniority
- Senior
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Oct 14, 2026
Bucherer is seeking a Retail Trainer at its main office in Munich to strengthen retail standards and customer experience through sales training, coaching and performance analysis. The role supports store openings, product launches and sales initiatives, develops retail teams and leaders, and measures training outcomes against sales and service KPIs.
Role & Responsibilities
- Ensure the implementation of retail standards and an excellent customer experience.
- Support store openings, product launches and sales initiatives.
- Analyse sales KPIs, customer feedback and mystery-shopping results to identify areas for development.
- Design and deliver sales training and coaching initiatives for retail teams.
- Provide on-the-job coaching to improve sales performance, service quality and customer loyalty.
- Teach luxury selling, clienteling and new-customer acquisition.
- Promote a sustainable coaching, feedback and performance culture.
- Coach and develop store managers and executives in sales leadership.
- Identify and develop talent and emerging leaders.
- Measure training outcomes against defined sales and service KPIs.
Qualifications
- Completed commercial training or a degree focused on business administration, sales, retail management, or a comparable qualification.
- Several years of professional experience in retail, the premium segment or the luxury segment.
- Demonstrated sales experience and experience delivering training and coaching initiatives.
- In-depth knowledge of sales excellence, clienteling, new-customer acquisition and customer experience.
- Experience analysing sales metrics and deriving targeted development measures.
- Strong coaching, training and presentation skills.
- Strong sales and customer orientation, with an affinity for the luxury segment.
- Strong communicator and an inspiring personality, able to persuade stakeholders at all levels.
- Hands-on approach and an independent, structured and results-oriented working style.
- Business-fluent German and English.
Skills
Experience
Several years of professional experience in retail, the premium segment or the luxury segment; demonstrated sales experience and experience delivering training and coaching initiatives.
Education
Completed commercial training or a degree focused on business administration, sales, retail management, or a comparable qualification.
Workplace
The successful candidate will be located in Munich, Bavaria, Germany.
Explore jobs in Bavaria or in Germany.
Benefits
Learning on the job and targeted continuing education; varied responsibilities in a demanding international environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bucherer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Training Specialist», «Sales Trainer», «Retail Coach», «Sales Development Trainer», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.