- Employment
- Part-Time
- Seniority
- Junior
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Oct 14, 2026
About Bucherer
Founded in Lucerne in 1888, Bucherer is a Swiss luxury retailer renowned for exceptional watches, fine jewellery and attentive client service. Its heritage unites specialist expertise with an appreciation for craftsmanship, expressed through prestigious watch collections and its own Bucherer Fine Jewellery creations. As an employer, Bucherer brings together professionals across luxury retail, watchmaking, jewellery, client relations and corporate functions. Careers within the house call for precision, discretion and a nuanced understanding of an international clientele. Employees contribute to a distinguished retail experience, balancing the traditions of Swiss hospitality with the evolving expectations of contemporary luxury.
Bucherer seeks a Marketing Specialist for its Friedrichstraße store in Berlin, on a 50% part-time basis. The role leads marketing and event activities, develops partnerships and campaigns, manages budgets and event delivery, and supports CRM and clienteling in collaboration with Sales.
Role & Responsibilities
- Independently implement the marketing and event strategy.
- Plan, manage and operationally execute all marketing activities.
- Develop innovative events, partnerships and direct marketing campaigns.
- Identify and develop new business opportunities and strategic partnerships.
- Plan, organize, deliver and evaluate events.
- Manage participant registration and ensure defined quality standards are met.
- Plan budgets, control costs and evaluate marketing performance in collaboration with management.
- Work closely with CRM and Sales to optimize customer retention and sales initiatives.
- Proactively support the sales team with client selection, outreach and service through CRM and clienteling activities.
- Build and maintain relationships with hotels, tourism partners and luxury-sector collaboration partners.
- Ensure compliance with company quality standards and guidelines.
- Act as the central internal and external contact for marketing and events.
Qualifications
- Completed vocational training or a degree specializing in marketing, event management, communications or a comparable field.
- Initial relevant professional experience in marketing, event or project management.
- Strong service orientation and a professional, confident manner.
- Strong teamwork and communication skills, and flexibility with working hours.
- Excellent organizational skills and a high level of attention to detail.
- Independent, structured and solution-oriented working style.
- Creativity, resilience and negotiation skills.
- Excellent written communication skills, very good German and good English.
- Confident use of MS Office, particularly Excel and PowerPoint, and experience with CRM systems, ideally Salesforce.
- Strong interest in trends, innovation and market developments.
- Affinity for high-quality products and an understanding of the requirements of the luxury goods industry.
Skills
Experience
Initial relevant professional experience in marketing, event or project management.
Education
Completed vocational training or a degree specializing in marketing, event management, communications or a comparable field.
Workplace
The role is situated in Berlin, Berlin, Germany.
Explore jobs in Berlin or in Germany.
Benefits
Versatile responsibilities in an international environment, learning on the job and targeted professional development.
Culture
Bucherer’s workplace culture is shaped by its Swiss heritage, expertise in fine watches and jewellery, and commitment to highly personalised client service. Its professional environment values precision, discretion and collaboration, combining specialist product knowledge with the relationship-building skills essential to luxury retail.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bucherer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Coordinator», «Marketing Executive», «Marketing Communications Specialist», «Event Marketing Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.