- Location
- Lucerne Canton of Lucerne Switzerland
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fine Watches & Horology
- Posted
- Oct 16, 2026
Bucherer is seeking a Global Media Specialist in Luzern to develop omnichannel media strategies, coordinate co-op campaigns and manage campaign delivery, media partnerships and reporting. The role requires a degree in marketing, business administration or a related field, initial media-planning experience, and very good German and English; it is listed at 100%.
Role & Responsibilities
- Develop and implement omnichannel media strategies to strengthen global brand presence.
- Plan and coordinate co-op campaigns in close collaboration with partner brands and internal stakeholders.
- Ensure campaign assets are delivered on time in collaboration with internal teams and external partners.
- Build and maintain a strong network of publishers and media partners, with a focus on the DACH region.
- Advise and support markets and internal specialist functions on media-related projects.
- Define campaign objectives, analyse results and prepare insightful reports.
Qualifications
- A completed degree in marketing, business administration or a comparable field.
- Initial professional experience in media planning and knowledge of the Swiss and European media landscape.
- Ideally, in-depth expertise in digital media.
- Strong organisational and project management skills in a cross-functional environment.
- Proactive, team-oriented personality with a high degree of initiative and enthusiasm for luxury brands.
- Very good written and spoken German and English.
Skills
Experience
Initial professional experience in media planning.
Education
A completed degree in marketing, business administration or a comparable field.
Workplace
This position is based in Lucerne, Canton of Lucerne, Switzerland.
Explore jobs in Switzerland.
Benefits
40-hour standard working week; at least 27 days of annual leave; flexible working arrangements and home office where possible; attractive purchase conditions on watches and jewellery; very advanced benefits upon the birth of a child; attractive pension fund and social insurance benefits.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bucherer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Global Media Planner», «International Media Specialist», «Global Media Campaign Specialist», «International Media Planner», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.