Brunello Cucinelli CRM Operations & Analytics Manager

About Brunello Cucinelli

Founded in 1978, Brunello Cucinelli is an Italian luxury house renowned for exceptional cashmere, refined ready-to-wear and an understated aesthetic. Rooted in the medieval hamlet of Solomeo, Umbria, the company champions a philosophy of humanistic capitalism that places human dignity, craftsmanship and long-term stewardship at the heart of enterprise. As an employer, it offers a distinctive setting where artisanal heritage meets international ambition, bringing together expertise across design, production, retail and corporate functions. Its emphasis on respectful working relationships, the transmission of skills and the cultural life of its community defines an environment shaped by quality, responsibility and a shared appreciation of beauty.

Role & Responsibilities

• Oversee the evolution and optimal utilization of the enterprise CRM ecosystem, with Salesforce as the central platform, ensuring technology effectively supports customer relationship strategy and team operations
• Support markets in identifying development opportunities by translating business requirements into clear, structured CRM requirements, collaborating closely with IT and technology partners from definition through implementation and adoption
• Drive continuous improvement of CRM processes, tools, and operational modalities with emphasis on usability, efficiency, and customer experience quality
• Coordinate CRM operational activities including clienteling processes, data collection, data quality controls, and customer database management
• Manage CRM budget, ensuring effective planning, continuous monitoring, and appropriate resource allocation
• Collaborate with Internal Audit and Risk Management to identify CRM-related business risks, define appropriate monitoring mechanisms, and contribute to mitigation actions
• Work with Privacy and IT teams to ensure proper customer data management, consent processes, and regulatory compliance
• Lead CRM Analytics and Customer Intelligence initiatives, transforming complex data into clear, actionable business insights
• Develop analyses enabling deep customer understanding and supporting strategic decisions across Retail, E-commerce, Merchandising, and other business functions while promoting data visualization and storytelling culture
• Identify significant trends, business opportunities, and shifts in customer behavior; move beyond basic reporting to understand what is occurring, why it matters, and what opportunities exist
• Support omnichannel segmentation, targeting, and customer development initiatives through data-driven analysis and insights
• Lead, develop, and motivate a team of four CRM Operations & Analytics professionals, fostering autonomy, accountability, curiosity, and collaboration
• Build strong relationships with international market CRM teams, serving as a trusted partner in translating their needs into scalable solutions and concrete business insights

Qualifications

• Significant experience in CRM Analytics or Customer Intelligence, preferably within luxury or fashion contexts
• Solid knowledge of the Salesforce ecosystem and proven experience collaborating with business and technology teams to develop and evolve CRM solutions
• Advanced proficiency with data visualization tools, particularly Tableau; knowledge of SPSS preferred
• Ability to analyze and interpret complex datasets, translating findings into clear business implications, strategic recommendations, and concrete actions
• Excellent communication skills enabling effective presentation of data and analysis to managerial and executive audiences
• Strong project management capabilities with experience leading cross-functional and international initiatives
• Outstanding stakeholder management skills
• Fluent in Italian and English

Skills

Experience

Significant experience in CRM Analytics or Customer Intelligence, preferably within luxury or fashion sectors. Demonstrated expertise in Salesforce ecosystem management, collaboration with business and technology teams on CRM solution development and evolution, and leadership of cross-functional, international initiatives.

Education

Not specified in source material

Workplace

Compensation

The base compensation for this position is EUR 65,000 per annum.

Benefits

Salary positioned as starting point within professional development pathway supporting continuous growth and experience consolidation within the company; governed by CCNL Abbigliamento e Confezioni (Italian apparel and clothing sector collective labour agreement)

Culture

Brunello Cucinelli’s workplace culture is shaped by its philosophy of humanistic capitalism, placing human dignity, craftsmanship and respect at the heart of the business. Rooted in the Italian village of Solomeo, the brand fosters an environment that values artisanal expertise, a sense of community and a thoughtful balance between work and personal life.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.