- Employment
- Full-Time
- Seniority
- Senior
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 13, 2026
About Brioni
Founded in Rome in 1945, Brioni is an icon of Italian sartorial excellence, renowned for bespoke tailoring, refined menswear, and a discreet expression of luxury. As an employer, the Maison offers a culture rooted in craftsmanship, precision, and timeless elegance, where artisans, retail professionals, and corporate teams contribute to a legacy shaped by exceptional materials and human skill. From its ateliers in Italy to its international boutiques, Brioni values expertise, client intimacy, and continuous learning. Part of Kering, it combines heritage with modern ambition, inviting talent to uphold one of luxury’s most distinguished standards.
Brioni seeks a Senior Store Manager in Beijing to drive sales, client development and store standards while managing budgets, operations, recruitment and staff performance. The role includes leading training and appraisals, coordinating staffing coverage and monitoring local luxury-market and competitor activity.
Role & Responsibilities
- Exceed sales targets and, at a minimum, ensure all targets are met by building and maintaining a strong client base.
- Analyse sales figures and CRM activity to develop immediate and long-range goal plans, and support sales associates and team incentives.
- Oversee in-store promotional displays and customer events.
- Monitor local and luxury market trends and local competitor activity.
- Build relationships with local and VIP clients.
- Liaise with the team, relevant colleagues and customers to identify and resolve urgent issues.
- Deliver exemplary customer service and resolve customer situations diplomatically while complying with company policies.
- Adhere to and reinforce the brand’s visual merchandising guidelines.
- Oversee store upkeep and maintenance, identifying and arranging necessary building work, cleaning and other actions.
- Manage store operating budgets.
- Help manage store operations effectively while minimizing headcount and operating costs, including courier, postage, alterations and other outsourced work.
- Lead and motivate staff as a key member of the management team, acting as a role model and setting an exceptional example.
- Own the recruitment process, seek authorization to recruit, source candidates and conduct interviews when necessary.
- Support in-store training, including new-starter induction and product knowledge; share information from collection presentations and identify staff who need further support to meet required knowledge standards.
- Conduct annual appraisals for all staff in accordance with company procedures, providing constructive and comprehensive feedback and setting individual development objectives.
- Understand staff training needs and liaise with Human Resources to develop and implement training that meets business needs.
- Regularly update staff on business performance and new initiatives.
- Develop and apply the knowledge and skills in techniques, processes, laws, procedures, policies, equipment and products required to perform the role effectively and efficiently.
- Help coordinate rotas and overtime.
- Monitor sickness and other absences, including holidays and maternity leave, ensure appropriate cover and limit the use of agency staff.
Skills
Culture
Brioni fosters a refined, craftsmanship-led culture rooted in Italian tailoring excellence, where precision, discretion, and client-centric service define the everyday work environment. As an employer, it values artisanship, collaboration, and continuous development, offering teams the opportunity to contribute to a house renowned for timeless elegance and exceptional quality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Brioni, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Boutique Manager», «Senior Retail Manager», «Senior Store Director», «Senior Shop Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.
