Brioni Senior PR and Marketing Specialist
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 27, 2026
About Brioni
Founded in Rome in 1945, Brioni is an icon of Italian sartorial excellence, renowned for bespoke tailoring, refined menswear, and a discreet expression of luxury. As an employer, the Maison offers a culture rooted in craftsmanship, precision, and timeless elegance, where artisans, retail professionals, and corporate teams contribute to a legacy shaped by exceptional materials and human skill. From its ateliers in Italy to its international boutiques, Brioni values expertise, client intimacy, and continuous learning. Part of Kering, it combines heritage with modern ambition, inviting talent to uphold one of luxury’s most distinguished standards.
Brioni seeks Senior PR and Marketing Specialist in Shanghai to lead regional communications, media relations, and brand events for luxury fashion.
Role & Responsibilities
- Execute regional PR and communications initiatives aligned with brand direction and seasonal priorities
- Manage daily PR activities including press materials, media outreach, coverage tracking, and comprehensive reporting
- Cultivate and maintain relationships with key media contacts, editors, stylists, and industry opinion leaders
- Coordinate advertising initiatives across traditional channels including OOH, print, and offline media placements
- Plan and execute brand events such as store openings, press previews, media gatherings, and client activations
- Identify and support partnership opportunities with luxury brands, cultural institutions, and relevant collaborators
- Oversee influencer, KOL, and celebrity engagement aligned with business priorities and budget parameters
- Coordinate product seeding, dressing requests, and related influencer support activities
- Support cross-functional collaboration with Retail, Clienteling, and Merchandising teams
- Manage day-to-day PR sample coordination including logistics, tracking, and luxury asset handling
- Prepare reports, presentations, and documentation to support PR and marketing performance evaluation
Qualifications
- Bachelor's degree in Public Relations, Communications, Marketing, or related discipline
- Approximately 5 years of relevant experience in PR, communications, or marketing within luxury fashion, lifestyle, or premium retail
- Demonstrated expertise in media relations, PR execution, and event coordination
- Fluent written and verbal communication skills in English and Mandarin
- Comprehensive understanding of luxury brand positioning and cultural trends
- Proficiency in Microsoft Office and PR platforms
Skills
Experience
Approximately 5 years of professional experience in public relations, communications, or marketing, with a strong track record in luxury fashion, lifestyle, or premium retail sectors. Proven expertise in executing media relations, coordinating events, managing brand communications, and supporting cross-functional marketing initiatives.
Education
Bachelor's degree in Public Relations, Communications, Marketing, or a related discipline.
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
Brioni fosters a refined, craftsmanship-led culture rooted in Italian tailoring excellence, where precision, discretion, and client-centric service define the everyday work environment. As an employer, it values artisanship, collaboration, and continuous development, offering teams the opportunity to contribute to a house renowned for timeless elegance and exceptional quality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Brioni, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Communications Manager», «PR and Brand Communications Specialist», «Senior Marketing and PR Executive», «Brand Communications and Events Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.