Brioni Retail Director, Korea

About Brioni

Brioni is an Italian maison celebrated for sartorial menswear, artisanal tailoring and Made‑in‑Italy luxury ready‑to‑wear, leather goods and accessories. Part of the Kering group, the House balances heritage craftsmanship with contemporary retail and clienteling standards, operating globally through flagship stores, wholesale and department‑store shop‑in‑shop formats.

Role & Responsibilities

• Lead and optimise Brioni’s retail network in Korea, comprising three shop‑in‑shop locations within department stores, to achieve sales, productivity and profitability targets.
• Define and implement action plans and seasonal strategies to maximise sell‑through, manage stock levels and improve point‑of‑sale performance in close collaboration with Merchandising and Supply Chain.
• Conduct regular business reviews with Store Managers and teams, owning KPIs and rolling out performance improvement plans.
• Develop and execute trunk‑show programmes as a strategic commercial and brand‑building initiative, ensuring exceptional client experience and local market alignment.
• Serve as primary local interface with Department Store partners: negotiate commercial/operational agreements, manage space and visibility, and coordinate in‑store initiatives and calendars.
• Ensure consistent implementation of visual merchandising and brand guidelines across all points of sale.
• Lead talent attraction, assessment, development and succession planning; coach managers to build a sales‑driven, client‑centric culture.
• Oversee CRM execution, clienteling and service standards to elevate the luxury client experience tailored to Korean customers.
• Act as Brioni brand ambassador in market, coordinating with HQ and local stakeholders to align initiatives, communications and compliance with global standards.

Qualifications

• Minimum 10 years of progressive experience in luxury retail leadership, with proven success in department‑store or wholesale shop‑in‑shop environments.
• Demonstrable commercial acumen with experience translating performance analysis into actionable plans and P&L responsibility.
• Proven ability to build, coach and retain high‑performing retail teams; experience in talent assessment and succession planning.
• Strong stakeholder‑management skills with experience negotiating commercial and operational agreements with department stores or partners.
• Fluent Korean and English (both required) and excellent communication skills.

Skills

Experience

At least 10 years of senior retail experience within the luxury sector, including leadership roles overseeing multiple points of sale in department‑store contexts, with demonstrable results in sales growth, team development and partner management.

Education

Bachelor’s degree in Business, Retail Management, Marketing or a related field — or equivalent professional experience in luxury retail.

Workplace

Culture

Brioni combines deep sartorial heritage with a contemporary global retail approach, prioritising craftsmanship, impeccable client service and discretion. As part of Kering, the brand fosters cross‑functional collaboration with HQ while expecting high standards of professionalism and market adaptability from local teams.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.