Brioni Retail Director, APAC
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- Employment
- Full-Time
- Seniority
- Director
- Department
- Retail & Boutique Operations
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- Fashion, Apparel & Leather Goods
- Posted
- Jun 4, 2026
About Brioni
Founded in Rome in 1945, Brioni is an icon of Italian sartorial excellence, renowned for bespoke tailoring, refined menswear, and a discreet expression of luxury. As an employer, the Maison offers a culture rooted in craftsmanship, precision, and timeless elegance, where artisans, retail professionals, and corporate teams contribute to a legacy shaped by exceptional materials and human skill. From its ateliers in Italy to its international boutiques, Brioni values expertise, client intimacy, and continuous learning. Part of Kering, it combines heritage with modern ambition, inviting talent to uphold one of luxury’s most distinguished standards.
Brioni seeks an experienced Retail Director for its Asia-Pacific region in Shanghai, leading strategy and store network performance.
Role & Responsibilities
- Define and execute the commercial strategy for the APAC retail channel
- Supervise the store network to develop business and strengthen brand positioning within the market
- Analyze KPIs and financial metrics to achieve commercial objectives and inform strategic decisions
- Develop and implement strategic initiatives across the retail channel
- Drive business growth whilst maintaining operational excellence and brand standards
- Lead performance management and coaching of retail teams across the region
Qualifications
- Proven track record in retail leadership at regional or national level
- Strong understanding of luxury retail operations and customer service standards
- Commercial acumen and ability to drive KPI improvement
- Experience managing multi-store retail networks
- Strategic thinking and market analysis capabilities
Skills
Experience
Minimum 10 years of retail leadership experience, including at least 5 years in a regional management capacity within luxury retail or a comparable sector.
Education
Bachelor's degree in Business Administration, Commerce, Retail Management, or equivalent professional experience demonstrating equivalent competency.
Workplace
The role is situated in Shanghai, Shanghai, China.
Culture
Brioni fosters a refined, craftsmanship-led culture rooted in Italian tailoring excellence, where precision, discretion, and client-centric service define the everyday work environment. As an employer, it values artisanship, collaboration, and continuous development, offering teams the opportunity to contribute to a house renowned for timeless elegance and exceptional quality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Brioni, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Retail Director», «Area Sales Director», «Commercial Director – Retail», «Regional Commercial Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.