- Location
- Stuttgart Baden-Württemberg Germany
- Employment
- Full-Time
- Seniority
- Lead
- Department
- Creative, Design & Styling
- Posted
- Nov 2, 2026
Breuninger seeks a Text Lead for its Brand Marketing team in Stuttgart, with home-office availability and regular on-site attendance desired. This full-time role leads a five-person text and content team and shapes the brand’s editorial direction and tone of voice across fashion, beauty and lifestyle, online and offline.
Role & Responsibilities
- Leads and continuously develops a team of five text and content specialists.
- Shapes and strategically and operationally develops Breuninger’s tone of voice, with a clear editorial point of view across fashion, beauty and lifestyle.
- Owns Breuninger’s editorial direction across fashion, beauty and lifestyle, online and offline.
- Identifies relevant topics, trends and cultural moments and develops original editorial concepts, stories and content series.
- Combines journalistic standards, style expertise and brand management with the needs of campaigns, e-commerce and CRM, ensuring high editorial and copy quality across communication formats.
- Establishes clear standards for topic development, storytelling, text quality and editorial planning, and advances AI-supported text and content workflows.
- Leads interdisciplinary projects and guides stakeholders from concept through execution.
- Works closely with the Executive Creative Director and teams in creative direction, brand strategy, campaigning, CRM, social media, retail and e-commerce, as well as other internal and external partners.
Qualifications
- Several years of professional experience in a senior editorial, copywriting, content or communications role, with proven expertise in fashion, lifestyle, premium retail, media or a comparable culture-driven brand.
- Excellent writing and editorial judgment, strategic thinking, style expertise, and a strong feel for brand management, fashion, lifestyle, cultural relevance and contemporary storytelling.
- Ability to develop original, brand-defining content from these areas of expertise.
- Experience developing concepts, communications strategies and integrated campaigns.
- Confidence in stakeholder management and collaboration across functions and seniority levels.
- Substantial experience using AI tools for text and content, with a clear understanding of automation, scalability and quality assurance.
- Structured, self-directed working style and commitment to combining creative excellence with efficient execution.
Skills
Experience
Several years of professional experience in a senior editorial, copywriting, content or communications role.
Workplace
The successful candidate will be located in Stuttgart, Baden-Württemberg, Germany.
Explore jobs in Baden-Württemberg or in Germany.
Benefits
Voluntary holiday and Christmas bonuses; pension contributions; 30% employee discount, including for a partner and covering dining and hairdressing; additional vacation days from the fifth year; subsidy for an Urban Sports membership; training and leadership programmes; workation of up to 30 calendar days per year in selected European countries; additional vacation days available through salary conversion, with a sabbatical option; and the option to lease a bicycle or e-bike through Company Bike. Benefit availability may vary by role and area of assignment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Breuninger, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Editorial Lead», «Content Lead», «Head of Copy», «Editorial Team Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.