- Employment
- Internship
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Posted
- Nov 2, 2026
Breuninger offers a full-time apprenticeship in retail sales with a perfumery focus in Freiburg im Breisgau. The apprentice learns customer advising, sales techniques, merchandise and commercial processes, with additional specialist classes in fragrances and cosmetics at the Bundesfachschule für Parfümerie.
Role & Responsibilities
- Learn to use a personal tablet provided at the start of the apprenticeship and used throughout the training period.
- Learn assortment and material management to provide customers with expert, tailored advice on products.
- Develop sales skills, apply learned sales techniques, and successfully close sales conversations.
- Learn sales operations and support complaint handling, event preparation, and the implementation of sales-promotional measures.
- Gain insight into merchandise management and learn to understand and manage commercial processes using key performance indicators.
- Develop professional and personal capabilities through regular training.
- Take part in a project that offers the opportunity to step into the role of a manager and gain initial leadership experience.
- Attend additional classes at the Bundesfachschule für Parfümerie to deepen product knowledge of fragrances and cosmetics.
Qualifications
- Enjoy selling and engaging directly with customers; approach people proactively, provide knowledgeable advice, and create a positive shopping experience.
- Show enthusiasm for the beauty and perfumery sectors, including current trends, products, and developments in beauty and fragrance.
- Communicate in a friendly, confident, and persuasive manner and understand individual customer preferences and needs.
- Demonstrate teamwork, drive, and a sense of responsibility; support colleagues, take ownership of tasks, and work towards shared goals.
- Have a basic understanding of commercial relationships and processes, and work in a structured, careful, and solution-oriented way on organizational tasks.
- Hold a school-leaving qualification and show a strong willingness to learn and develop professionally and personally.
Skills
Education
Successful completion of school.
Workplace
This position is based in Freiburg im Breisgau, Baden-Württemberg, Germany.
Explore jobs in Baden-Württemberg or in Germany.
Benefits
Attractive apprenticeship remuneration; occupational pension provision; voluntary social benefits including holiday and Christmas pay; 36 days of annual leave, with additional days from the fifth year; 30% employee discount, also available to a partner and including dining and hairdressing; subsidy for an Urban Sports membership; training and leadership programmes; potential to continue employment at various Breuninger locations; opportunities to participate in social placements; and the option, after employment is taken on, to lease a bicycle or e-bike through salary conversion.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Breuninger, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Perfumery Sales Trainee», «Beauty Retail Apprentice», «Fragrance Sales Trainee», «Retail Beauty Trainee», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.
