Breuninger Retail Sales Apprentice, Fragrance

Munich Bavaria Germany

Employment
Full-Time
Seniority
Intern
Posted
Nov 2, 2026

Breuninger is recruiting a full-time retail sales apprentice specialising in perfumery in Munich. The apprenticeship covers customer advising, assortment and materials management, sales techniques, retail operations, commercial processes, and specialist fragrance and cosmetics training, with a project-based opportunity to gain initial leadership experience.

Role & Responsibilities

  • Learn to use a personal tablet provided at the start of the apprenticeship and used throughout the training period.
  • Learn assortment and materials management to provide customers with knowledgeable, individual advice on products.
  • Develop sales skills, apply learned sales techniques, and successfully close sales conversations.
  • Learn retail operations and support complaint handling, event preparation, and sales promotion initiatives.
  • Gain insight into merchandise-management processes and learn to understand and manage commercial processes using key figures.
  • Develop professionally and personally through regular training and continuously build competencies.
  • Take on the role of a supervisor as part of a project and gain initial leadership experience.
  • Attend additional classes at the Bundesfachschule für Parfümerie to deepen specialist knowledge of fragrances and cosmetics.

Qualifications

  • Enjoy selling and interacting directly with customers; approach people proactively, advise them competently, and create a positive shopping experience.
  • Have a strong interest in the beauty and fragrance industry, including current trends, products, and developments, and a passion for the assortment.
  • Communicate in a friendly, confident, and persuasive manner, with a good understanding of customers’ individual wishes and needs.
  • Demonstrate teamwork, performance, and a sense of responsibility; support colleagues, reliably manage responsibilities, and work towards shared goals.
  • Have a basic understanding of business and commercial processes, and work in a structured, careful, and solution-oriented manner on organizational tasks.
  • Have successfully completed school and demonstrate a strong willingness to learn and motivation for professional and personal development.

Skills

Customer advising Sales techniques Sales conversation closing Merchandise management Commercial process management Communication Teamwork Structured and solution-oriented work

Education

Successful completion of school.

Workplace

This position is based in Munich, Bavaria, Germany.

The setting Bavaria

Explore jobs in Bavaria or in Germany.

Benefits

Attractive apprenticeship remuneration; occupational pension provision; voluntary social benefits including holiday and Christmas pay; 36 days of annual leave; 30% employee discount, including for a partner and covering restaurants and hairdressing; additional annual leave from the fifth year; subsidy for an Urban Sports membership; training and leadership programmes; potential employment at various Breuninger locations after the apprenticeship; opportunities to participate in social assignments at various institutions; and the option after employment to lease a bicycle or e-bike through salary conversion.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Breuninger, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Perfume Sales Trainee», «Beauty Retail Apprentice», «Fragrance Sales Trainee», «Cosmetics Retail Apprentice», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Breuninger

Breuninger Retail Sales Apprentice, Fragrance

Munich, Germany

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