- Location
- Stuttgart Baden-Württemberg Germany
- Employment
- Full-Time
- Seniority
- Director
- Department
- Creative, Design & Styling
- Posted
- Nov 5, 2026
Breuninger is seeking a Creative Director at head level in Stuttgart to shape and evolve its creative identity, translating brand strategy, positioning and cultural developments into a distinctive, consistent brand presence. The role leads interdisciplinary creative teams, oversees brand expression across digital and physical touchpoints, and advances AI-supported production alongside traditional productions.
Role & Responsibilities
- Develop Breuninger’s creative identity across all touchpoints and define guidelines for imagery, motion, design, typography, language and editorial.
- Lead the interdisciplinary Text/Copy, Design and Image/Editorial teams both professionally and disciplinarily; oversee ideation as the link between strategic idea development and creative activation.
- Safeguard the brand’s premium positioning across image productions and scalable digital formats, including campaigns, content, CRM, e-commerce, print and physical spaces; conduct creative reviews and make professional decisions within brand governance.
- Shape the development of brand communication through targeted use of AI; identify applications, define quality standards for AI-generated content and ensure brand alignment.
- Work closely with the CBO, Head of Creative Management and other functions to translate business requirements into compelling creative solutions and represent the creative perspective across the company.
Qualifications
- Several years of experience as a Creative Director, Executive Creative Director, Head of Creative or in a comparable senior leadership role.
- Successful professional and disciplinary leadership of interdisciplinary creative teams.
- A strong portfolio, including relevant work from the past two years, demonstrating distinctive, high-quality communications in fashion, lifestyle, premium or luxury environments.
- Deep understanding of strategic brand management, visual storytelling, design identity and integrated omnichannel communication.
- Experience managing traditional productions and a thorough understanding of the creative possibilities of AI-supported content production.
- High creative ambition combined with a pragmatic understanding of scalability and business impact.
- Confident, persuasive communication in German and English.
Skills
Experience
Several years in a senior creative leadership role, with experience leading interdisciplinary creative teams.
Workplace
The successful candidate will be located in Stuttgart, Baden-Württemberg, Germany.
Explore jobs in Baden-Württemberg or in Germany.
Benefits
Voluntary holiday and Christmas bonuses; pension contributions; 30% employee discount, including for a partner and covering dining and hairdressing; additional vacation days from the fifth year; a subsidy for an Urban Sports membership; training and leadership programmes; workation of up to 30 calendar days per year in selected European countries; the option to purchase additional vacation days through salary conversion, with a sabbatical option; and bicycle or e-bike leasing through Company Bike. Benefit availability may vary by role and area of assignment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Breuninger, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Executive Creative Director», «Head of Creative», «Creative Lead», «Creative Direction Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.