- Location
- Geneva Geneva Switzerland
- Employment
- Full-Time
- Seniority
- Manager
- Industry
- Fine Watches & Horology
- Posted
- Sep 30, 2026
About Breitling
Founded in 1884 by Léon Breitling, Breitling is a Swiss watchmaker renowned for its precision chronographs and enduring ties to aviation. Headquartered in Grenchen, the brand combines a distinctive technical heritage with a contemporary approach to luxury, design and responsible business. As an employer, Breitling offers a professional environment spanning watchmaking, engineering, product development, marketing and international retail. Its global presence connects specialist expertise with diverse markets, while its identity remains rooted in Swiss craftsmanship and innovation. For professionals drawn to both mechanical excellence and brand transformation, Breitling represents an opportunity to contribute to the continuing evolution of an established watchmaking house.
Universal Genève seeks a Visual Merchandising Manager to orchestrate the Maison's retail narrative across boutiques, wholesale partners, shop-in-shops, and events worldwide. This role bridges creative vision with commercial execution, translating brand heritage and watchmaking expertise into refined physical experiences that elevate customer engagement and ensure consistent visual identity across all markets.
Role & Responsibilities
- Partner with Creative, Marketing, and Retail teams to transform brand concepts into elevated visual merchandising executions
- Design and develop window displays, retail animations, and visual concepts that reflect Universal Genève's heritage, identity, and contemporary vision
- Create original, commercially impactful retail experiences that enhance customer engagement and in-store excellence
- Develop visual merchandising materials and activation concepts for product launches, special editions, exhibitions, events, and pop-up experiences
- Oversee the complete lifecycle of visual assets from concept through production, ensuring highest quality standards
- Coordinate internal ordering processes, production schedules, logistics, and installations for timely delivery of all visual merchandising materials
- Partner with markets and retail partners globally, providing expert guidance and customized solutions to ensure consistent brand implementation
- Develop comprehensive visual merchandising guidelines, manuals, and documentation to guarantee consistent brand expression internationally
- Create and deliver engaging training sessions for retail teams, wholesale partners, and brand ambassadors across all channels
- Monitor and analyze performance of visual merchandising activations in collaboration with Retail teams to optimize customer engagement and retail performance
- Manage visual merchandising budget, purchase orders, invoicing, and coordination with logistics, warehouse, procurement, and finance departments
- Cultivate strong relationships with premium suppliers, production partners, craftsmen, and external agencies to support project execution
Qualifications
- Minimum 5 years of experience in visual merchandising, retail design, interior design, or architecture within luxury, watchmaking, jewelry, fashion, or premium retail environments
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Strong project management skills and expert knowledge of Microsoft Office applications, particularly PowerPoint and Excel
- Formal education in visual merchandising, interior design, retail design, or architecture
- Fluency in English; additional languages such as French, Italian, or German are considered assets
- Passion for luxury, fine watchmaking, design, and Universal Genève's heritage
- Strong understanding of aesthetics, materials, design principles, and luxury retail environments
- Demonstrated ability to manage multiple projects and priorities simultaneously with meticulous attention to detail
Skills
Experience
Minimum 5 years of professional experience in visual merchandising, retail design, interior design, or architecture, with proven expertise in luxury, watchmaking, jewelry, fashion, or premium retail environments. Demonstrated project management experience in creating and executing visual merchandising campaigns, retail installations, and brand activation projects.
Education
Formal education or qualification in visual merchandising, interior design, retail design, architecture, or a related creative discipline.
Workplace
This position is based in Geneva, Geneva, Switzerland.
Explore jobs in Geneva or in Switzerland.
Benefits
Home office (depending on position requirements), Referral program, Development opportunities, Culture of feedback
Culture
Breitling’s workplace culture draws on its Swiss watchmaking heritage and close ties to aviation, placing precision, technical expertise and a pioneering spirit at the heart of its professional environment. The brand brings together craftsmanship and contemporary design, offering a distinctive setting for professionals who value both tradition and innovation in luxury watchmaking.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Breitling, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Design Manager», «Visual Presentation Manager», «Display & Merchandising Director», «Retail Experience Curator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.