- Location
- Ottikon Zurich Switzerland
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Sep 30, 2026
About Breitling
Founded in 1884 by Léon Breitling, Breitling is a Swiss watchmaker renowned for its precision chronographs and enduring ties to aviation. Headquartered in Grenchen, the brand combines a distinctive technical heritage with a contemporary approach to luxury, design and responsible business. As an employer, Breitling offers a professional environment spanning watchmaking, engineering, product development, marketing and international retail. Its global presence connects specialist expertise with diverse markets, while its identity remains rooted in Swiss craftsmanship and innovation. For professionals drawn to both mechanical excellence and brand transformation, Breitling represents an opportunity to contribute to the continuing evolution of an established watchmaking house.
Universal Genève, the iconic Swiss watchmaking Maison founded in 1894, seeks a Senior Social Media Manager to own and drive the brand's social media strategy during its contemporary revival. Reporting to Brand Communications leadership, this role encompasses developing and implementing comprehensive social media strategies across platforms, leading editorial calendar development, managing community engagement, and ensuring consistent brand voice and storytelling. The successful candidate will coordinate with internal creative and digital teams while managing external agencies and influencer partnerships to establish Universal Genève as a distinctive voice in the luxury watch sector.
Role & Responsibilities
- Own and implement the Maison's social media strategy across all relevant platforms, translating brand identity into compelling, platform-specific content
- Develop editorial calendars and lead social-first storytelling across campaigns, product launches, heritage narratives, and brand moments
- Shape and maintain the Maison's distinctive social voice, ensuring consistent tone and messaging while adapting content appropriately for each platform
- Identify relevant cultural and platform trends, translating them into strategic opportunities that align with brand positioning
- Own the community management strategy, ensuring meaningful and consistent engagement across all channels
- Monitor conversations, audience behaviour, and sentiment in real time, identifying actionable insights and emerging opportunities
- Establish clear principles, processes, and escalation protocols for community engagement and crisis response
- Own social media reporting, KPIs, and performance analysis; translate insights into actionable recommendations for continuous optimization
- Coordinate agencies, content creators, and external partners to ensure quality, consistency, and brand alignment
- Own and update social media guidelines and best practices across internal and external stakeholders
- Stay ahead of social platform developments, digital culture, emerging content formats, and emerging technologies
- Continuously test and evolve the Maison's social media approach based on performance data and market trends
Qualifications
- 8+ years of professional experience in social media management, digital communications, content strategy, or a closely related field
- Proven track record developing and implementing social media strategies across multiple platforms for luxury, premium consumer, media, or publishing brands
- Strong understanding of social platforms, content formats, community management best practices, and audience behaviour patterns
- Demonstrated expertise with social media analytics, reporting, and listening tools such as Brandwatch, Hootsuite, Sprinklr, or equivalent platforms
- Excellent project management and cross-functional stakeholder coordination abilities
- Strong editorial, storytelling, and written communication skills
- Creative, proactive mindset with demonstrated cultural curiosity and high adaptability
Skills
Experience
8+ years in social media management, digital communications, content strategy, or related disciplines, preferably within luxury, premium consumer brands, media, or publishing sectors
Education
Not specified
Workplace
The role is situated in Ottikon, Zurich, Switzerland.
Explore jobs in Zurich or in Switzerland.
Benefits
Home office (depending on position requirements), referral program, professional development opportunities, feedback-driven culture
Culture
Breitling’s workplace culture draws on its Swiss watchmaking heritage and close ties to aviation, placing precision, technical expertise and a pioneering spirit at the heart of its professional environment. The brand brings together craftsmanship and contemporary design, offering a distinctive setting for professionals who value both tradition and innovation in luxury watchmaking.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.