Breitling Senior Social Media Manager
- Location
- Geneva Geneva Switzerland
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Sep 30, 2026
Universal Genève seeks Senior Social Media Manager to lead Maison's social strategy during brand revival. 8+ years luxury/digital experience required.
Role & Responsibilities
- Own and implement the Maison's social media strategy across all relevant platforms, translating brand identity into compelling, platform-specific content
- Develop editorial calendars and lead social-first storytelling across campaigns, product launches, heritage narratives, and brand moments
- Shape and maintain the Maison's distinctive social voice, ensuring consistent tone and messaging while adapting content appropriately for each platform
- Identify relevant cultural and platform trends, translating them into strategic opportunities that align with brand positioning
- Own the community management strategy, ensuring meaningful and consistent engagement across all channels
- Monitor conversations, audience behaviour, and sentiment in real time, identifying actionable insights and emerging opportunities
- Establish clear principles, processes, and escalation protocols for community engagement and crisis response
- Own social media reporting, KPIs, and performance analysis; translate insights into actionable recommendations for continuous optimization
- Coordinate agencies, content creators, and external partners to ensure quality, consistency, and brand alignment
- Own and update social media guidelines and best practices across internal and external stakeholders
- Stay ahead of social platform developments, digital culture, emerging content formats, and emerging technologies
- Continuously test and evolve the Maison's social media approach based on performance data and market trends
Qualifications
- 8+ years of professional experience in social media management, digital communications, content strategy, or a closely related field
- Proven track record developing and implementing social media strategies across multiple platforms for luxury, premium consumer, media, or publishing brands
- Strong understanding of social platforms, content formats, community management best practices, and audience behaviour patterns
- Demonstrated expertise with social media analytics, reporting, and listening tools such as Brandwatch, Hootsuite, Sprinklr, or equivalent platforms
- Excellent project management and cross-functional stakeholder coordination abilities
- Strong editorial, storytelling, and written communication skills
- Creative, proactive mindset with demonstrated cultural curiosity and high adaptability
Skills
Experience
8+ years in social media management, digital communications, content strategy, or related disciplines, preferably within luxury, premium consumer brands, media, or publishing sectors
Education
Not specified
Workplace
The role is situated in Geneva, Geneva, Switzerland.
Benefits
Home office (depending on position requirements), referral program, professional development opportunities, feedback-driven culture
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Breitling, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Social Media Director», «Senior Digital Communications Manager», «Head of Social Media Strategy», «Social Media Strategy Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.