- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Wholesale, Commercial & B2B Sales
- Industry
- Fine Watches & Horology
- Posted
- Oct 28, 2026
About Breitling
Founded in 1884 by Léon Breitling, Breitling is a Swiss watchmaker renowned for its precision chronographs and enduring ties to aviation. Headquartered in Grenchen, the brand combines a distinctive technical heritage with a contemporary approach to luxury, design and responsible business. As an employer, Breitling offers a professional environment spanning watchmaking, engineering, product development, marketing and international retail. Its global presence connects specialist expertise with diverse markets, while its identity remains rooted in Swiss craftsmanship and innovation. For professionals drawn to both mechanical excellence and brand transformation, Breitling represents an opportunity to contribute to the continuing evolution of an established watchmaking house.
Breitling is seeking a Commercial Sales Representative in Tokyo to support retail and wholesale operations for Breitling, Universal Genève, and Gallet. The role develops retailer and client relationships, drives sales opportunities and target achievement, and coordinates with Retail, Wholesale, Marketing, and Product Management teams.
Role & Responsibilities
- Visit boutiques and department stores, review sales performance with their teams, and develop and implement measures to achieve targets.
- Build strong relationships with authorized retailers and wholesale accounts, present products, and support sell-in and sell-out.
- Generate sales opportunities through CRM, client appointments, department-store personal shopping teams, and ongoing client relationship-building.
- Support sales activities for new product launches, focus products, VIP events, trade shows, and special order events, coordinating follow-up with Marketing.
- Conduct sales activities in line with each brand’s positioning and support the growth of Breitling, Universal Genève, and Gallet in the Japanese market.
- Analyze sales and KPIs, including footfall, conversion rate, and average selling price; identify issues, propose improvements, and share market intelligence on competitors and clients.
- Coordinate with Retail, Wholesale, Product Management, and other relevant teams on inventory, product deliveries, and account requests.
- Develop new accounts and business opportunities, provide accurate business reports, and comply with company policies and internal regulations.
Qualifications
- Experience in sales, retail, or another customer-facing role, with the ability to communicate effectively with store staff and external business partners.
- Ability to understand and analyze sales figures, take initiative, and translate actions into results.
- Strong communication and relationship-building skills, a collaborative approach, and availability for domestic travel.
- Working proficiency in Excel, PowerPoint, and Word.
- Experience with luxury brands, watches, department stores, wholesale sales, VIP clients, or CRM is an advantage but not required.
- An interest in Swiss watchmaking and basic business English are advantageous; applicants from other industries are welcome.
Skills
Culture
Breitling’s workplace culture draws on its Swiss watchmaking heritage and close ties to aviation, placing precision, technical expertise and a pioneering spirit at the heart of its professional environment. The brand brings together craftsmanship and contemporary design, offering a distinctive setting for professionals who value both tradition and innovation in luxury watchmaking.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Breitling, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Commercial Sales Representative», «Commercial Sales Executive», «Business Development Representative», «Wholesale Sales Representative», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.