- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Sep 30, 2026
About Breitling
Founded in 1884 by Léon Breitling, Breitling is a Swiss watchmaker renowned for its precision chronographs and enduring ties to aviation. Headquartered in Grenchen, the brand combines a distinctive technical heritage with a contemporary approach to luxury, design and responsible business. As an employer, Breitling offers a professional environment spanning watchmaking, engineering, product development, marketing and international retail. Its global presence connects specialist expertise with diverse markets, while its identity remains rooted in Swiss craftsmanship and innovation. For professionals drawn to both mechanical excellence and brand transformation, Breitling represents an opportunity to contribute to the continuing evolution of an established watchmaking house.
Breitling seeks a Sales Assistant to join its boutique team on Regent Street in London. The role combines client-facing excellence with operational support, requiring the candidate to engage clients with deep product knowledge, foster meaningful relationships, and contribute to a motivated sales environment. The position encompasses inventory management, visual merchandising compliance, CRM initiatives, and brand ambassadorial responsibilities while maintaining the highest standards of customer service and professionalism.
Role & Responsibilities
- Demonstrate excellent listening and communication skills while engaging clients on the sales floor to deliver outstanding customer service
- Actively contribute to team spirit and positive morale by fostering collaborative 'as-one' teamwork
- Support meaningful CRM initiatives and client relationship-building efforts
- Serve as a Brand Ambassador by promoting brand awareness, conducting proactive product research, and attending company training seminars
- Assist with regular inventory management and stock audits in coordination with Boutique Management
- Ensure visual merchandising guidelines are correctly applied and maintained throughout the boutique
- Support the Boutique Manager in implementing company policies and procedures to maintain health and safety standards
Qualifications
- Solid sales experience within the luxury watch industry, ideally
- Strong knowledge of the high-end watchmaking industry
- Proven ability to build and maintain strong client relationships
- Effective verbal and written communication skills with strong attention to detail and accuracy
Skills
Experience
Solid sales experience within the luxury watch industry is ideally required, though candidates from related retail or hospitality sectors with demonstrated client-facing excellence are encouraged to apply.
Education
No specific formal educational qualifications are stated; however, strong communication and attention to detail are essential.
Workplace
The successful candidate will be located in London, England, UK.
Explore jobs in England or in the UK.
Benefits
Watch to wear and watch to buy program, referral program, development opportunities, culture of feedback
Culture
Breitling’s workplace culture draws on its Swiss watchmaking heritage and close ties to aviation, placing precision, technical expertise and a pioneering spirit at the heart of its professional environment. The brand brings together craftsmanship and contemporary design, offering a distinctive setting for professionals who value both tradition and innovation in luxury watchmaking.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Breitling, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.