Breitling CRM and Client Engagement Intern

About Breitling

Founded in 1884 by Léon Breitling, Breitling is a Swiss watchmaker renowned for its precision chronographs and enduring ties to aviation. Headquartered in Grenchen, the brand combines a distinctive technical heritage with a contemporary approach to luxury, design and responsible business. As an employer, Breitling offers a professional environment spanning watchmaking, engineering, product development, marketing and international retail. Its global presence connects specialist expertise with diverse markets, while its identity remains rooted in Swiss craftsmanship and innovation. For professionals drawn to both mechanical excellence and brand transformation, Breitling represents an opportunity to contribute to the continuing evolution of an established watchmaking house.

Role & Responsibilities

• Manage the Universal Genève newsletter and customer journeys in the email service provider, from editorial planning through distribution and results tracking.
• Contribute to brand editorial calendar discussions and translate them into the newsletter calendar; maintain the customer journey delivery roadmap.
• Create newsletter and journey content in coordination with Marketing and Creative teams.
• Coordinate the build, segmentation and testing strategy for email marketing.
• Manage Universal Genève website content updates and contribute to content and product page reviews with the digital team.
• Coordinate and document the client-facing aspects of international roadshows with market teams, including guest lists, invitations, experiences, sales and follow-up.
• Coordinate and document client-facing aspects of boutique and private events, including guest lists, appointments, invitations, experiences, clienteling and sales.
• Support client database qualification and track progress with client-facing teams.
• Monitor CRM data quality and assist with data entry, maintenance, validation and updates.
• Contribute to the implementation and optimisation of CRM tools and processes.
• Prepare playbooks for internal stakeholders, market teams and boutique teams.
• Report on key CRM database KPIs.
• Report weekly on the performance of key client channels.
• Translate data and findings into clear, actionable insights and test-and-learn recommendations to support continuous learning.
• Support the automation of reporting on key KPIs for different stakeholders.
• Support day-to-day CRM and client experience projects from technical and business perspectives, including reporting, presentations, task coordination and stakeholder follow-up.
• Develop an understanding of boutique operations and client-facing team needs, and how CRM tools and data can support stronger, more personalised client relationships.
• Collaborate with internal stakeholders, market teams and boutique teams to ensure tools and processes support effective customer engagement.

Qualifications

• Currently pursuing a bachelor's or master's degree, or a recent graduate, with a genuine interest in customer engagement or CRM initiatives.
• Previous client-facing experience; experience in a boutique, retail, hospitality or customer-focused environment.
• Previous experience in luxury, watches, jewellery, fashion or another premium environment.
• Previous exposure to CRM systems; knowledge of Salesforce is a strong asset.
• Strong Excel and PowerPoint skills.
• Structured and highly organised, with strong attention to detail.
• Data-driven and comfortable working with numbers, reports and structured information.
• Able to manage tasks, follow up consistently and keep projects moving.
• Practical, hands-on can-do attitude, with a willingness to take ownership and get things done.
• Agile, open-minded and flexible, with the ability to adapt to changing priorities.
• Empathetic and collaborative, with the ability to understand the needs of different stakeholders.
• Comfortable working with both technical and non-technical stakeholders.
• Fluent in English and French; any other language is an asset.

Skills

Education

Currently pursuing a bachelor's or master's degree, or a recent graduate.

Benefits

Home office, depending on position requirements; referral program; development opportunities; culture of feedback.

Culture

Breitling’s workplace culture draws on its Swiss watchmaking heritage and close ties to aviation, placing precision, technical expertise and a pioneering spirit at the heart of its professional environment. The brand brings together craftsmanship and contemporary design, offering a distinctive setting for professionals who value both tradition and innovation in luxury watchmaking.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.