- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Wholesale, Commercial & B2B Sales
- Industry
- Fine Watches & Horology
- Posted
- Oct 28, 2026
About Breitling
Founded in 1884 by Léon Breitling, Breitling is a Swiss watchmaker renowned for its precision chronographs and enduring ties to aviation. Headquartered in Grenchen, the brand combines a distinctive technical heritage with a contemporary approach to luxury, design and responsible business. As an employer, Breitling offers a professional environment spanning watchmaking, engineering, product development, marketing and international retail. Its global presence connects specialist expertise with diverse markets, while its identity remains rooted in Swiss craftsmanship and innovation. For professionals drawn to both mechanical excellence and brand transformation, Breitling represents an opportunity to contribute to the continuing evolution of an established watchmaking house.
Breitling seeks a Commercial Sales Representative based in Tokyo to drive retail and wholesale growth for Breitling, Universal Genève, and Gallet in Japan. The role develops retailer and client relationships, supports sales targets and brand activities, and coordinates with internal teams; domestic travel is required.
Role & Responsibilities
- Visit boutiques and department stores, review performance with sales teams, and implement practical actions to achieve targets.
- Build productive relationships with authorized retailers and wholesale partners; present products and support sell-in and sell-out.
- Develop client opportunities through CRM, appointments, department-store VIP (Gaisho) teams, and clienteling activities.
- Support launches, priority products, VIP events, exhibitions, and special pre-order presentations; coordinate follow-up with Marketing.
- Execute commercial activities in line with each brand’s positioning and support the development of Breitling, Universal Genève, and Gallet in Japan.
- Track sales and KPIs, including traffic, CVR, and ASP; identify gaps, recommend actions, and share competitor and customer insights.
- Coordinate stock availability, deliveries, and partner requests with Retail, Wholesale, Product Management, and other teams.
- Identify prospective partners and new business opportunities while maintaining accurate reporting and following company policies.
Qualifications
- Experience in sales, retail, or another client-facing role, with confidence engaging store teams and external partners.
- Commercial mindset, with the ability to interpret sales figures, take initiative, and deliver results.
- Strong communication, relationship-building, and collaboration skills; willingness to travel domestically.
- Experience in luxury, watches, department stores, wholesale, VIP sales, or CRM is an advantage, not a requirement.
- Interest in Swiss watches and basic business English are advantageous; candidates from other industries are welcome.
Skills
Experience
Experience in sales, retail, or another client-facing role; experience in luxury, watches, department stores, wholesale, VIP sales, or CRM is an advantage, not a requirement.
Culture
Breitling’s workplace culture draws on its Swiss watchmaking heritage and close ties to aviation, placing precision, technical expertise and a pioneering spirit at the heart of its professional environment. The brand brings together craftsmanship and contemporary design, offering a distinctive setting for professionals who value both tradition and innovation in luxury watchmaking.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Breitling, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Commercial Sales Executive», «Sales Development Representative», «Wholesale Sales Representative», «Business Development Representative», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.