- Location
- Amsterdam North Holland Netherlands
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Sep 30, 2026
About Breitling
Founded in 1884 by Léon Breitling, Breitling is a Swiss watchmaker renowned for its precision chronographs and enduring ties to aviation. Headquartered in Grenchen, the brand combines a distinctive technical heritage with a contemporary approach to luxury, design and responsible business. As an employer, Breitling offers a professional environment spanning watchmaking, engineering, product development, marketing and international retail. Its global presence connects specialist expertise with diverse markets, while its identity remains rooted in Swiss craftsmanship and innovation. For professionals drawn to both mechanical excellence and brand transformation, Breitling represents an opportunity to contribute to the continuing evolution of an established watchmaking house.
Breitling seeks an experienced Boutique Manager to lead its Amsterdam boutique and drive brand excellence through client engagement, team leadership, and commercial performance. The role demands expertise in luxury clienteling, boutique operations, and sales team management, with responsibility for building loyal customer relationships, executing brand events, and ensuring impeccable after-sales service. The successful candidate will translate business objectives into measurable team and individual targets whilst monitoring performance through data-driven insights and mentoring high-performing sales associates.
Role & Responsibilities
- Act as a brand ambassador and integral team member within the boutique
- Build, develop, and retain a loyal clientele leveraging Salesforce CRM tools and sophisticated customer relationship strategies
- Support the execution of boutique events and experiences in an inclusive, welcoming atmosphere
- Identify areas for continuous improvement by understanding evolving customer needs and monitoring market trends
- Guarantee exemplary after-sales service in alignment with Breitling's brand standards
- Translate corporate business goals into achievable team and individual performance targets
- Assess and monitor daily boutique performance metrics and KPIs
- Monitor sales trends of allocated products using established tools, timeframes, and management-defined methodologies
- Manage team performance through coaching, mentoring, and development of sales associates
- Support boutique operations including inventory management, visual merchandising, and after-sales service coordination
Qualifications
- Minimum 6+ years of experience in luxury retail environments
- At least 3 years of supervisory or managerial experience, preferably in high-end watchmaking or fine jewelry
- Deep understanding of luxury clienteling with proven ability to build and maintain long-term customer relationships
- Demonstrated expertise in team leadership and motivating sales associates to exceed sales goals
- Strong competency in boutique operations, inventory management, and visual merchandising
- Strong commercial mindset with ability to analyze sales KPIs and optimize performance
- Fluency in English and Dutch
Skills
Experience
6+ years in luxury retail, with a minimum of 3 years in a supervisory or managerial capacity, ideally within high-end watchmaking or fine jewelry. Proven track record in building and retaining high-value clientele whilst leading sales teams to exceed performance targets.
Education
Not specified; secondary or equivalent education assumed as standard for luxury retail management
Workplace
The role is situated in Amsterdam, North Holland, Netherlands.
Explore jobs in the Netherlands.
Benefits
Watch to wear/watch to buy program, referral program, development opportunities, culture of feedback, flexible work arrangements (depending on role requirements)
Culture
Breitling’s workplace culture draws on its Swiss watchmaking heritage and close ties to aviation, placing precision, technical expertise and a pioneering spirit at the heart of its professional environment. The brand brings together craftsmanship and contemporary design, offering a distinctive setting for professionals who value both tradition and innovation in luxury watchmaking.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Breitling, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Store Manager», «Retail Store Manager», «Boutique Director», «Sales Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.