- Location
- Zurich Zurich Switzerland
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Oct 20, 2026
About Breitling
Founded in 1884 by Léon Breitling, Breitling is a Swiss watchmaker renowned for its precision chronographs and enduring ties to aviation. Headquartered in Grenchen, the brand combines a distinctive technical heritage with a contemporary approach to luxury, design and responsible business. As an employer, Breitling offers a professional environment spanning watchmaking, engineering, product development, marketing and international retail. Its global presence connects specialist expertise with diverse markets, while its identity remains rooted in Swiss craftsmanship and innovation. For professionals drawn to both mechanical excellence and brand transformation, Breitling represents an opportunity to contribute to the continuing evolution of an established watchmaking house.
Breitling seeks an Assistant Boutique Manager for its Bahnhofstrasse boutique in Zurich, working closely with the Boutique Manager to drive performance, develop the team, and deliver exceptional client experiences. The role combines clienteling, CRM, boutique events, operational and budget oversight, reporting, and hands-on sales leadership.
Role & Responsibilities
- Build and develop a loyal clientele using CRM tools, including Salesforce, to strengthen client relationships and drive repeat business.
- Develop a strong client portfolio, identify new prospects, and maximise the potential of the product assortment.
- Leverage brand equity through visual merchandising, in-boutique events with local ambassadors, and partnership activations.
- Plan and execute boutique events that create memorable client experiences in an inclusive atmosphere.
- Identify opportunities for improvement by understanding client needs, analysing market trends, and monitoring competitor activity.
- Ensure impeccable after-sales service in line with company standards and contribute to a seamless client journey.
- Foster a client-centric mindset within the team to deliver high standards of customer experience.
- Translate business objectives into clear, achievable team and individual targets, monitor performance, and drive results.
- Report regularly to local headquarters on boutique performance, business developments, and key priorities.
- Monitor daily performance and relevant KPIs, manage the boutique budget, and identify opportunities to improve commercial results.
- Create a positive and inclusive work environment, empowering and coaching team members according to their individual needs.
- Ensure strong brand and product knowledge across the team through ongoing coaching, training, and development.
- Identify, recruit, and develop talent to strengthen the team and support future growth.
- Ensure the team consistently represents the Breitling image, including adherence to uniform standards and brand guidelines.
- Balance people leadership with a hands-on approach to sales and client engagement.
Qualifications
- At least 3 years of experience in boutique management, ideally within the luxury industry.
- Proven people-management experience, including coaching, developing, and motivating a team.
- Strong organisational skills and the ability to manage multiple priorities in a dynamic retail environment.
- Excellent communication and interpersonal skills, with a strong client-centric mindset.
- Collaborative team player who leads by example and inspires others to deliver their best.
- Established network within the luxury industry and an understanding of clienteling and relationship building.
- Comfort working with KPIs, analysing business performance, and managing budgets.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Fluency in written and spoken English and German.
Skills
Experience
At least 3 years of experience in boutique management, ideally within the luxury industry.
Workplace
This position is based in Zurich, Zurich, Switzerland.
Explore jobs in Zurich or in Switzerland.
Benefits
Work from home depending on position requirements; watch-to-wear and watch-to-buy program; referral program; development opportunities; 18 weeks of maternity leave; culture of feedback.
Culture
Breitling’s workplace culture draws on its Swiss watchmaking heritage and close ties to aviation, placing precision, technical expertise and a pioneering spirit at the heart of its professional environment. The brand brings together craftsmanship and contemporary design, offering a distinctive setting for professionals who value both tradition and innovation in luxury watchmaking.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Breitling, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Store Manager», «Deputy Boutique Manager», «Assistant Retail Manager», «Boutique Deputy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.