- Employment
- Full-Time
- Seniority
- Supervisor
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Sep 30, 2026
About Breitling
Founded in 1884 by Léon Breitling, Breitling is a Swiss watchmaker renowned for its precision chronographs and enduring ties to aviation. Headquartered in Grenchen, the brand combines a distinctive technical heritage with a contemporary approach to luxury, design and responsible business. As an employer, Breitling offers a professional environment spanning watchmaking, engineering, product development, marketing and international retail. Its global presence connects specialist expertise with diverse markets, while its identity remains rooted in Swiss craftsmanship and innovation. For professionals drawn to both mechanical excellence and brand transformation, Breitling represents an opportunity to contribute to the continuing evolution of an established watchmaking house.
Breitling seeks an Assistant Boutique Manager to join its Singapore Raffles City boutique and support the achievement of business objectives whilst delivering exceptional customer experiences. The role encompasses driving sales and service excellence, implementing strategic retail projects, developing clientele networks through CRM initiatives, ensuring visual merchandising compliance, managing inventory flow, and overseeing staff scheduling and performance. The successful candidate will embody the Breitling brand ethos and cultivate a customer-centric environment rooted in hospitality and heritage.
Role & Responsibilities
- Support the Boutique Manager in achieving business objectives and implementing strategic retail projects
- Maximize sales performance and ensure service excellence with consistent client engagement
- Develop and implement Breitling's customer-centric retail experience aligned with brand standards and values
- Serve as brand ambassador, demonstrating reverence and passion for Breitling's heritage and product portfolio
- Build and maintain relationships with existing customers whilst expanding the new client base using Breitling's internal CRM platform
- Implement CRM initiatives to develop and nurture a boutique-specific clientele network
- Maintain consistent application of Breitling's hospitality culture and service standards
- Manage customer issues and complaints by offering optimal solutions and ensuring after-sales service
- Ensure visual merchandising standards align with brand guidelines and corporate theme animations; partner with marketing on execution
- Monitor stock organization and merchandise flow; maintain urgency and reactivity in addressing inventory issues
- Schedule store staffing to align with traffic peaks and customer profiles
- Review individual team member sales productivity and performance; prepare and deliver appraisals with constructive feedback
Qualifications
- Minimum 5 years of retail experience with at least 2 years at management level, preferably in luxury watches and jewelry
- Proven customer relationship management expertise with excellent communication and interpersonal skills
- Strong leadership and people management capabilities
- Demonstrated sales-driven and results-oriented mindset
- Deep brand affinity and passion for luxury horology
Skills
Experience
Minimum 5 years in retail operations with at least 2 years at management level, preferably within the luxury watch and jewelry sector. Demonstrated expertise in customer relationship management, sales performance optimization, and team leadership in a fast-paced retail environment.
Education
Secondary education or equivalent; additional retail management training or certifications in luxury retail or hospitality preferred.
Workplace
The role is situated in Singapore, Central, Singapore.
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Benefits
Home office (depending on position requirements); watch to wear and watch to buy program; referral program; development opportunities; culture of feedback.
Culture
Breitling’s workplace culture draws on its Swiss watchmaking heritage and close ties to aviation, placing precision, technical expertise and a pioneering spirit at the heart of its professional environment. The brand brings together craftsmanship and contemporary design, offering a distinctive setting for professionals who value both tradition and innovation in luxury watchmaking.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Breitling, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Store Manager», «Boutique Operations Associate», «Assistant Manager - Retail», «Sales Manager Assistant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.