Breguet Marketing & PR Specialist
- Seniority
- Mid-Level
- Posted
- Mar 17, 2026
About Breguet
Breguet is a storied Swiss haute-horlogerie maison combining centuries-old artisanal craftsmanship with technical innovation. As part of The Swatch Group, the brand is renowned for its historically significant complications, refined aesthetics and a clientele that values heritage and precision.
Breguet — Marketing & PR Specialist in Eschborn, Germany. Manage press relations, events and brand communications for the Swiss luxury watchmaker.
Role & Responsibilities
- Develop and execute proactive PR strategies that amplify brand storytelling and product launches across relevant media channels.
- Manage daily press relations: draft and distribute press releases, prepare press kits, maintain journalist and editorial contacts.
- Coordinate events and launches, liaising with internal stakeholders and external agencies to deliver high-end press activations and media previews.
- Create and supervise content for owned channels and support campaign assets in collaboration with marketing and digital teams.
- Monitor and analyse media coverage and industry trends; prepare reports and insights to inform communications decisions.
- Support influencer and partnership programmes, ensuring alignment with brand positioning and compliance with luxury standards.
- Manage editorial calendars, ensure consistent brand messaging across PR touchpoints and coordinate with boutiques/retail teams as required.
Qualifications
- Degree in Communications, Marketing, Journalism or a related discipline, or equivalent professional experience.
- Proven ability to craft clear, persuasive copy for press materials and marketing collateral.
- Strong organisational skills with experience planning and executing high‑quality events and press activations.
- Established relationships with lifestyle, luxury and trade media, or demonstrable experience building such networks.
- Discretion, attention to detail and a polished professional demeanour appropriate to a luxury brand environment.
Skills
Experience
Typically 3+ years of hands-on PR or marketing experience, preferably within the luxury goods, watchmaking or high-end lifestyle sectors; experience working with agencies and delivering press events expected.
Education
Bachelor's degree in Communications, Marketing, Journalism or equivalent professional experience.
Workplace
The role is situated in Eschborn, Hesse, Germany — conveniently close to Frankfurt.
Culture
The brand marries centuries of horological tradition with contemporary technical excellence, fostering a workplace that values craftsmanship, precision and refined aesthetic sensibilities. Employees operate in a collaborative, detail-oriented environment serving a global luxury clientele and working closely with specialised ateliers and international teams.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Breguet, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing and Communications Specialist», «Public Relations Officer», «Brand Communications Specialist», «Marketing Communications Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.