- Employment
- Full-Time
- Seniority
- Executive
- Department
- Wholesale, Commercial & B2B Sales
- Industry
- Fine Watches & Horology
- Posted
- Oct 16, 2026
About Breguet
Breguet stands among the most revered names in haute horlogerie, with a legacy dating to 1775 and a history shaped by invention, refinement, and exceptional craftsmanship. As an employer, the Maison offers professionals the opportunity to contribute to a living heritage defined by technical mastery, artistic precision, and timeless elegance. Within the Swatch Group, Breguet combines the resources of an international luxury leader with the intimacy of a manufacture devoted to excellence. Its teams are united by a commitment to innovation, meticulous savoir-faire, and the preservation of watchmaking traditions that continue to inspire collectors and connoisseurs worldwide.
Breguet seeks a commercially driven General Manager to lead its wholesale business across Australia and New Zealand, with responsibility for sales growth, profitability, brand performance, strategic partnerships and team development. The role works with Breguet headquarters in Switzerland and Swatch Group Australia leadership; no contract terms are stated.
Role & Responsibilities
- Lead the wholesale business across Australia and New Zealand, delivering sales growth, profitability and market-share objectives.
- Build and strengthen strategic partnerships with key wholesale partners, driving sell-through, client acquisition and long-term growth.
- Identify new business opportunities and lead negotiations, annual planning and performance reviews across the wholesale network.
- Ensure exceptional execution of Breguet’s luxury standards, customer experience and sales initiatives to enhance brand awareness and commercial performance.
- Develop and implement annual business, sales and marketing plans aligned with brand objectives and market opportunities.
- Manage budgeting, forecasting and performance reporting to deliver financial and operational targets.
- Partner with Breguet headquarters and Swatch Group Australia leadership to drive business growth.
- Identify opportunities to improve profitability, inventory productivity and operational effectiveness.
- Partner with the Marketing Specialist to deliver marketing, PR, events and digital initiatives.
- Drive brand visibility and client engagement while protecting Breguet’s luxury positioning.
- Ensure local activations align with global brand strategy.
- Lead, coach and develop a high-performing team.
- Build a culture of accountability, collaboration and commercial excellence.
- Act as a brand ambassador, inspiring teams through product expertise and client-centric leadership.
Qualifications
- Significant experience managing wholesale sales channels within a premium or luxury brand environment.
- A proven track record of delivering sales growth through strategic account management and business development.
- Strong experience working with retail partners and managing key customer relationships.
- Commercial acumen and the ability to translate market insights into profitable growth strategies.
- Experience managing budgets, forecasts and business performance.
- Excellent negotiation, influencing and stakeholder management skills.
- Strong leadership capability and experience developing high-performing teams.
- Experience in luxury watches, jewellery, fashion or premium consumer goods is highly regarded.
Skills
Experience
Significant wholesale sales channel management experience in a premium or luxury brand environment; proven sales-growth track record through strategic account management and business development; experience with retail partners, key customer relationships, budgets, forecasts and business performance; experience developing high-performing teams.
Workplace
This position is based in Melbourne, Victoria, Australia.
Explore jobs in Australia.
Culture
Breguet fosters a workplace culture rooted in horological excellence, technical mastery, and respect for a heritage that has shaped watchmaking history since 1775. As an employer, it values precision, discretion, and artisanal expertise, offering an environment where innovation is pursued with the rigor and elegance expected of one of the world’s most prestigious watchmakers.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Breguet, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Business Unit Director», «Regional General Manager», «Commercial Director», «Country Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.