Breguet CRM Manager
- Address
- King's Road 683, Hong Kong View map
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fine Watches & Horology
- Posted
- Oct 6, 2026
About Breguet
Breguet stands among the most revered names in haute horlogerie, with a legacy dating to 1775 and a history shaped by invention, refinement, and exceptional craftsmanship. As an employer, the Maison offers professionals the opportunity to contribute to a living heritage defined by technical mastery, artistic precision, and timeless elegance. Within the Swatch Group, Breguet combines the resources of an international luxury leader with the intimacy of a manufacture devoted to excellence. Its teams are united by a commitment to innovation, meticulous savoir-faire, and the preservation of watchmaking traditions that continue to inspire collectors and connoisseurs worldwide.
Breguet seeks a CRM Manager to lead its CRM strategy and elevate the client journey across its boutique network in Hong Kong. The role drives loyalty programmes, client development, customer data analysis, boutique activations and CRM tools, while supporting after-sales service and online enquiries.
Role & Responsibilities
- Develop and implement strategies to elevate the client experience across retail touchpoints through events and activations, ensuring interactions reflect Breguet’s heritage and values and teams deliver a luxury experience.
- Drive the CRM calendar, boutique activations and in-boutique appointments to build long-term loyalty and enhance the customer experience.
- Lead and deliver client development programmes; create and implement a clear loyalty programme with segmentation and analysis.
- Work with boutique teams to enhance personalised engagement and build long-term client relationships.
- Analyse and manage the database, using data to drive performance and identify opportunities for continual improvement.
- Represent Breguet as a brand ambassador, demonstrating poise, precision and respect for the maison’s legacy in customer-facing initiatives.
- Support and roll out global and local CRM tools based on market needs.
- Help boutique teams manage after-sales service and complaints, and coordinate online enquiries.
Qualifications
- At least 7 years’ experience in CRM and customer management within the hospitality or luxury sector.
- Proven ability to design and implement impactful client development programmes.
- Deep understanding of luxury clientele expectations in a high-end environment.
- Fluency in English, Cantonese and Mandarin.
- Exceptional communication, leadership and stakeholder management skills.
Skills
Experience
At least 7 years in CRM and customer management within the hospitality or luxury sector.
Workplace
This position is based in Hong Kong, Hong Kong.
Culture
Breguet fosters a workplace culture rooted in horological excellence, technical mastery, and respect for a heritage that has shaped watchmaking history since 1775. As an employer, it values precision, discretion, and artisanal expertise, offering an environment where innovation is pursued with the rigor and elegance expected of one of the world’s most prestigious watchmakers.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Breguet, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Relationship Manager», «Customer Relationship Manager», «Client Development Manager», «Customer Engagement Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.