- Location
- 87 Wireless Road (View map)Bangkok 10330Thailand
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Oct 31, 2026
About Breguet
Breguet stands among the most revered names in haute horlogerie, with a legacy dating to 1775 and a history shaped by invention, refinement, and exceptional craftsmanship. As an employer, the Maison offers professionals the opportunity to contribute to a living heritage defined by technical mastery, artistic precision, and timeless elegance. Within the Swatch Group, Breguet combines the resources of an international luxury leader with the intimacy of a manufacture devoted to excellence. Its teams are united by a commitment to innovation, meticulous savoir-faire, and the preservation of watchmaking traditions that continue to inspire collectors and connoisseurs worldwide.
Breguet seeks a Boutique Manager in Bangkok to grow boutique performance, lead and develop the team, exceed sales targets, build client relationships, and oversee boutique operations and stock security. The role requires a bachelor’s degree or higher and 3–5 years of luxury-sector team management experience.
Role & Responsibilities
- Drive continuous growth in boutique performance and key results; manage the boutique and its performance, identify new business opportunities, meet sales objectives, build lasting client relationships, and assemble and lead a high-performing team.
- Lead the boutique team by communicating objectives, responsibilities, results, brand standards, and procedures; assign tasks, track progress, and communicate outcomes.
- Coach team members and support collective objectives through team meetings, on-the-job training, appraisals, anticipating training needs, task allocation, and feedback on expectations.
- Monitor staff appearance and conduct in line with company policy and boutique guidelines, including uniform, makeup, language, hair, and accessories.
- Exceed boutique targets in accordance with the brand’s retail strategy and comply with group procedures and legal, fiscal, and customs regulations.
- Generate interest among target prospects and convert them into boutique customers; develop programs to acquire high-potential customers and manage client lifecycles.
- Maintain ongoing client relationships on behalf of the brand, with particular attention to existing and new VIP customers to foster loyalty.
- Identify opportunities and propose clienteling strategies using CRM; obtain, enter, and update client information and track Sales Associates’ clienteling tasks.
- Ensure proper boutique maintenance, including cleanliness, visual displays, and compliance with visual merchandising guidelines.
- Comply with Group and Brand Retail Manual procedures; identify operational issues and propose solutions to ensure smooth store operations.
- Ensure the security and proper maintenance of stock timepieces.
Qualifications
- Bachelor’s degree or higher in Business Administration, Economics, Marketing, or a related field.
- Collaborative leadership style, with the ability to inspire teamwork, cultivate a positive “can-do” culture, and drive results through strong ownership.
- Intellectual curiosity and a passion for learning.
- Good communication and presentation skills with internal and external stakeholders.
- Entrepreneurial mindset to develop the business and build lasting client relationships.
- Knowledge of the watch or jewelry industry is preferred.
- Proficiency in Microsoft Excel and Word; experience with SAP.
- Good command of spoken and written English.
- Ability to communicate in Chinese is a strong advantage.
Skills
Experience
Minimum 3–5 years of team management experience in the luxury sector.
Education
Bachelor’s degree or higher in Business Administration, Economics, Marketing, or a related field.
Workplace
The successful candidate will be located in Bangkok, Bangkok, Thailand.
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Culture
Breguet fosters a workplace culture rooted in horological excellence, technical mastery, and respect for a heritage that has shaped watchmaking history since 1775. As an employer, it values precision, discretion, and artisanal expertise, offering an environment where innovation is pursued with the rigor and elegance expected of one of the world’s most prestigious watchmakers.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Breguet, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Boutique Director», «Boutique Store Manager», «Retail Boutique Manager», «Boutique General Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.