Breguet Assistant Store Manager

About Breguet

Breguet stands among the most revered names in haute horlogerie, with a legacy dating to 1775 and a history shaped by invention, refinement, and exceptional craftsmanship. As an employer, the Maison offers professionals the opportunity to contribute to a living heritage defined by technical mastery, artistic precision, and timeless elegance. Within the Swatch Group, Breguet combines the resources of an international luxury leader with the intimacy of a manufacture devoted to excellence. Its teams are united by a commitment to innovation, meticulous savoir-faire, and the preservation of watchmaking traditions that continue to inspire collectors and connoisseurs worldwide.

Role & Responsibilities

• Conduct sales in accordance with Breguet’s identity and positioning.
• Deliver a personalised, demanding, and exceptional in-store client experience.
• Lead and support the sales team day to day, fostering individual and collective performance.
• Contribute actively to commercial performance management and achievement of targets.
• Apply Breguet’s commercial policy, including discount guidelines, in accordance with the General Manager’s and Store Manager’s directions.
• Manage after-sales service, follow up on client requests, and review written correspondence for compliance.
• Maintain accurate, high-quality client data in the CRM tool, ensuring information reliability and traceability of interactions.
• Deploy proactive clienteling through the CRM, initiating and following up on personalised actions to strengthen client relationships and loyalty.
• Regularly propose initiatives to recruit and develop new clients in line with Breguet’s positioning.
• Ensure compliance with the boutique’s internal regulations and safety rules.
• Represent and uphold the standards of the “Boutique Bible.”
• Demonstrate exemplary management, foster skills development, and support the team within a demanding, structured environment.
• Contribute to a positive social climate and team cohesion.
• Ensure the quality and consistency of CRM follow-up and client communications, and support the team in identifying client potential.
• Monitor the team’s training pathways on the Breguet LMS and support coaching initiatives.
• Ensure the boutique is maintained to the highest standard, including cleanliness, general upkeep, and brand image.
• Manage relationships with external service providers, including contracts, interventions, and follow-up.
• Take responsibility for all merchandise removals for sales, display, or press events.
• Manage the entrusted-items register and ensure rigorous tracking of pieces.
• Oversee merchandising and product presentation in the boutique.
• Handle and process tax refunds under delegation from the Store Manager.
• Transmit information through flash reports.
• Manage parts orders.
• Manage merchandise receipts.
• Manage and inspect entrusted items.
• Maintain the logbook.
• Replace the Store Manager during periods of absence, including rest days and leave.
• Ensure service continuity and the proper operation of the boutique.
• Apply and ensure the application of Breguet standards at all times.

Qualifications

• At least 5 years of confirmed experience in watch, jewellery, or luxury sales, including proven experience in an ultra-premium environment serving a demanding international clientele.
• Excellent command of Haute Horlogerie codes and the ability to represent the image and values of an exceptional Maison.
• Proven experience supporting and leading a sales team, with an assured and exemplary management style.
• Ability to work closely with the Store Director, contribute actively to operational decisions, and make proposals.
• Advanced command of CRM, clienteling, and personalised client follow-up, including identifying and developing client potential.
• Confidence in managing commercial performance, tracking indicators, and analysing results.
• Acute attention to detail, operational rigour, and strict adherence to Maison standards.
• Natural leadership, reliability, autonomy, and a strong sense of responsibility.
• Fluent English is essential; any other language is an asset.

Skills

Experience

At least 5 years in watch, jewellery, or luxury sales, including proven experience in an ultra-premium environment.

Culture

Breguet fosters a workplace culture rooted in horological excellence, technical mastery, and respect for a heritage that has shaped watchmaking history since 1775. As an employer, it values precision, discretion, and artisanal expertise, offering an environment where innovation is pursued with the rigor and elegance expected of one of the world’s most prestigious watchmakers.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.