Boucheron Social & Digital Marketing Intern

Employment
Internship
Seniority
Intern
Industry
High Jewelry
Posted
Jun 4, 2026

About Boucheron

Founded in Paris in 1858 by Frédéric Boucheron, Boucheron is one of the great historic Maisons of Place Vendôme, renowned for its audacious high jewelry, exceptional craftsmanship, and free-spirited creativity. As an employer, the Maison offers a refined and dynamic environment where heritage and innovation meet, inviting talents to contribute to a culture of excellence, precision, and artistic daring. Within the Kering group, Boucheron supports professional development, collaboration, and international perspectives while preserving the intimacy and distinctive identity of a pioneering jeweler. Its teams help shape creations and client experiences that embody elegance, emotion, and contemporary luxury.

Boucheron is hiring a Social & Digital Marketing Intern in Shanghai, China to support digital campaigns and content creation.

Role & Responsibilities

  • Support the development and execution of digital marketing campaigns across multiple platforms
  • Create and curate editorial content for social media and digital channels
  • Monitor brand positioning and trends across digital platforms
  • Assist in identifying and engaging new clients through digital marketing initiatives
  • Support the communication of brand identity and heritage through creative digital content

Qualifications

  • Strong understanding of digital marketing principles and social media ecosystems
  • Excellent written and visual communication skills
  • Familiarity with social media platforms and digital content trends
  • Creative mindset with ability to present brand products innovatively

Skills

Social media management Content creation Digital marketing strategy Brand communication Creative writing Analytics interpretation

Experience

No professional experience required; academic background in marketing, communications, or related fields is valued.

Education

Currently enrolled in or recent graduate of a program in Marketing, Communications, Business, Digital Media, or related discipline.

Workplace

The role is situated in Shanghai, Shanghai, China.

Culture

Boucheron fosters a workplace culture rooted in creative audacity, exceptional craftsmanship, and the pioneering spirit that has defined the Maison since 1858. Employees are encouraged to combine heritage with innovation in a collaborative, refined environment where individuality, excellence, and a deep passion for high jewelry are valued.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Boucheron, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Content Intern», «Social Media Intern», «Digital Marketing Coordinator», «Brand Communications Intern», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Boucheron

Boucheron Social & Digital Marketing Intern

Shanghai, China

Continue to the application.