Boucheron PR, Celebrity & Content Communication Manager
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- High Jewelry
- Posted
- Aug 21, 2026
About Boucheron
Founded in Paris in 1858 by Frédéric Boucheron, Boucheron is one of the great historic Maisons of Place Vendôme, renowned for its audacious high jewelry, exceptional craftsmanship, and free-spirited creativity. As an employer, the Maison offers a refined and dynamic environment where heritage and innovation meet, inviting talents to contribute to a culture of excellence, precision, and artistic daring. Within the Kering group, Boucheron supports professional development, collaboration, and international perspectives while preserving the intimacy and distinctive identity of a pioneering jeweler. Its teams help shape creations and client experiences that embody elegance, emotion, and contemporary luxury.
Boucheron PR, Celebrity & Content Manager in Tokyo—drive luxury brand visibility through strategic communications and media relations.
Role & Responsibilities
- Oversee content strategy and execution across earned, owned, and social platforms in Japan, ensuring alignment with global communication plans and brand positioning objectives
- Develop and implement annual PR strategies to create high-impact earned media exposure; build and maintain relationships with top-tier media journalists, stylists, and industry stakeholders
- Define celebrity and KOL casting strategies by identifying talents whose image and cultural relevance reinforce brand positioning; design integrated activations across content, PR, events, and media platforms
- Lead cross-functional communication projects from concept to execution, managing timelines, workflows, and stakeholder coordination while maintaining high execution standards
- Manage and control PR, celebrity, and content budgets; consolidate performance data into structured reporting tracking KPIs including reach, engagement, and earned media value
- Supervise daily PR operations including media pitching, product placements, press releases, interviews, and event planning; mentor team members and provide guidance on performance and capability development
Qualifications
- 7–10+ years of experience in PR, communications, and content strategy within luxury, jewelry, fashion, or premier brands
- Demonstrated team management experience with proven ability to develop and motivate team members
- Strong strategic thinking and mature stakeholder management capabilities
- Influential media relationships and highly skilled in communication and negotiation
- Deep understanding of brand positioning and cultural relevance in the luxury sector
- Advanced proficiency in PowerPoint and Excel with strong presentation and reporting capabilities
Skills
Experience
7–10+ years in public relations and communications, including content strategy development, preferably within luxury, jewelry, fashion, or premier brands. Demonstrated experience managing teams and maintaining relationships with senior media contacts and industry influencers.
Education
Not specified
Workplace
The role is situated in Tokyo, Tokyo, Japan.
Culture
Boucheron fosters a workplace culture rooted in creative audacity, exceptional craftsmanship, and the pioneering spirit that has defined the Maison since 1858. Employees are encouraged to combine heritage with innovation in a collaborative, refined environment where individuality, excellence, and a deep passion for high jewelry are valued.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Boucheron, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «PR & Celebrity Engagement Manager», «Brand Communications Strategist», «Content & Talent Relations Manager», «Public Relations & Celebrity Affairs Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.