Boucheron Marketing & Communication Director
- Employment
- Full-Time
- Seniority
- Director
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- High Jewelry
- Posted
- May 19, 2026
About Boucheron
Boucheron is a Parisian haute-joaillerie maison known for refined craftsmanship, inventive gemstones, and narrative-led collections. The house operates globally from a heritage-led creative base and prioritizes artisanal savoir-faire, high-touch client relationships and elevated brand presentation across retail and digital channels.
Boucheron — Marketing & Communication Director in Tokyo. Lead brand elevation, marketing, communications and omnichannel activations for the maison.
Role & Responsibilities
- Define and implement a comprehensive local brand and communication strategy that elevates relevance and desirability within the Japanese market.
- Develop product marketing plans by pillar: set sales targets, shape assortment and novelty launch activations, and design product promotions aligned with strategic objectives.
- Plan and execute commercial and creative events to drive sales, deliver impeccable customer experiences and deepen emotional bonds with clients.
- Design and run media and digital campaigns to raise awareness and measure impact through surveys and performance metrics, optimising campaigns accordingly.
- Collaborate closely with CRM and retail teams to deliver an integrated omnichannel/PCRM approach across acquisition, conversion and retention funnels.
- Identify and trial emerging technologies and unconventional activations to differentiate the brand from competitors.
- Manage marketing budgets and allocate resources to maximise ROI while preserving brand integrity.
Qualifications
- Proven leadership experience managing marketing and communications teams within luxury goods, preferably jewellery or high-luxury accessories.
- Deep understanding of the Japanese luxury market, consumer behaviour and local media ecosystem.
- Strong command of marketing and communication principles, including product marketing, trade marketing and omnichannel integration.
- Demonstrable ability to build and develop high-performing teams and to work collaboratively with HQ and cross‑functional partners.
- Excellent oral and written presentation skills and the capacity to represent the brand externally at events and with media partners.
- Proven aptitude for adapting strategies to evolving market conditions and customer needs.
Skills
Experience
Extensive experience leading marketing and communications in the luxury sector, with a track record of localising brand storytelling, driving commercial activations and collaborating with CRM/retail functions to deliver omnichannel results.
Education
Bachelor's degree in Marketing, Communications, Business or a related discipline; advanced degree (MBA or Masters in Communications/Marketing) preferred.
Workplace
The successful candidate will be located in Tokyo, Tokyo, Japan.
Culture
Boucheron combines a heritage-led approach to craftsmanship with contemporary creative ambition. The work environment values refined attention to detail, cross‑disciplinary collaboration with HQ and regional teams, and a client-centric mindset focused on experiential excellence.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Boucheron, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Head of Marketing & Communications», «Director of Brand & Communications», «Brand Marketing Director», «Communications Director – Luxury», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.