Boucheron MarCom Digital & Media Intern
- Employment
- Internship
- Seniority
- Intern
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- High Jewelry
- Posted
- Apr 24, 2026
About Boucheron
Boucheron is a historic Parisian haute-joaillerie maison renowned for inventive high jewellery and refined craftsmanship. The brand is recognized for its artisanal savoir‑faire, elegant creative direction and an international retail and communications footprint within the luxury sector.
Boucheron — MarCom Digital & Media Intern in Shanghai. Support media planning and digital campaign execution for the high‑jewellery maison.
Role & Responsibilities
- Support development and execution of digital media plans across China, ensuring advertising materials and timings align with global campaign objectives.
- Monitor campaign performance and prepare regular reports with KPI analysis, insights and optimisation recommendations.
- Coordinate with internal teams (marketing, retail, creative) and external agencies to manage asset delivery, trafficking and localisation for the Chinese market.
- Assist with media research: channel mapping, audience targeting, competitive benchmarking and preparation of media buying briefs.
- Contribute to day-to-day social media and digital operations, including content scheduling, platform liaison and basic community monitoring.
Qualifications
- Current enrolment in a bachelor’s or master’s programme in Marketing, Communications, Media Studies, Business or a related discipline.
- Strong analytical aptitude with the ability to translate campaign data into clear, actionable insights.
- Excellent verbal and written communication skills; professional presentation and reporting ability.
- Demonstrated interest in luxury, fashion or high‑jewellery brands and an understanding of brand sensitivity and tone.
- Organised, proactive and able to manage multiple stakeholders and tight deadlines in a fast‑paced environment.
Skills
Experience
Internship or project experience in marketing, communications, digital media or agency environments; hands‑on exposure to campaign reporting, media research or social media operations is advantageous.
Education
Pursuing a bachelor's or master's degree in Marketing, Communications, Media Studies, Business or a closely related field.
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
The maison places a premium on craftsmanship, refined aesthetics and collaborative creativity. Teams operate in an internationally oriented, detail-driven environment where respect for heritage and contemporary innovation coexist.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Boucheron, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Communications Intern — Digital & Media», «Digital Marketing Intern — Media Planning», «Media Planning Intern — MarCom», «Communications Intern — Digital Media», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.