Boucheron International CRM Activation Assistant
- Location
- Employment
- Internship
- Seniority
- Intern
- Posted
- Mar 12, 2026
About Boucheron
Boucheron is a historic Parisian maison renowned for high jewellery, haute joaillerie and watchmaking, with an iconic presence on Place Vendôme. The brand combines artisanal savoir‑faire with a contemporary aesthetic and operates internationally across retail and client services.
Boucheron seeks an International CRM Activation Assistant in Paris. 1‑year work‑study starting Sep 2026 in clienteling, CRM and gifting.
Role & Responsibilities
- Support production and rollout of clienteling assets (e‑cards, greetings, Haute Joaillerie photo shoots): gather market requirements, coordinate with the graphic designer, publish assets for retail teams and maintain the content management database.
- Contribute to gifting programmes and provide operational support for VIC Care: collect market requests, track orders, coordinate production and logistics with Visual Merchandising, consolidate client listings and liaise with external suppliers.
- Manage international VIC Care initiatives: handle market requests and coordinate with the Place Vendôme flagship and other partners for bespoke client treatments.
- Participate in marketing campaign planning and analysis: help build the annual roadmap, monitor international and local campaigns/activations, consolidate post‑campaign best practices and update reporting tools.
- Track campaign performance across email, SMS and MMS channels: analyse KPIs and contribute to ROI calculations for international CRM projects.
- Coordinate with regional markets: support local strategy development, draft CRM guidelines and processes, manage market tool needs for clienteling and gifting, perform regular benchmarks and share best practices between regions.
Qualifications
- Master’s degree (Bac+4/5) in Marketing, Business, Luxury Management or equivalent.
- Fluent written and spoken French and English.
- First professional experience or internship in CRM or marketing is strongly preferred.
- Advanced Excel skills and strong analytical ability; experience with campaign KPI tracking and basic ROI analysis.
- Interest in the luxury sector; rigorous, organized, curious and reliable with strong interpersonal skills.
Skills
Experience
Ideally one prior internship or first professional experience in CRM or marketing, preferably within luxury retail or client‑centric functions. Experience coordinating multi‑market operations and supplier relationships is an advantage.
Education
Master’s degree (Bac+4/5) in Marketing, Business, Luxury Management or related field.
Workplace
The role is situated in Paris, Île-de-France, France.
Culture
The maison values craftsmanship, heritage and meticulous attention to client experience while operating in an international, collaborative environment. Teams are client‑centric and cross‑functional, balancing tradition with innovation in product and service.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Boucheron, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Assistant — International», «Client Activation Coordinator», «Clienteling & Gifting Assistant», «CRM & Client Engagement Assistant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.