Boucheron Digital & Media Intern

Employment
Internship
Seniority
Intern
Industry
High Jewelry
Posted
Sep 17, 2026

About Boucheron

Founded in Paris in 1858 by Frédéric Boucheron, Boucheron is one of the great historic Maisons of Place Vendôme, renowned for its audacious high jewelry, exceptional craftsmanship, and free-spirited creativity. As an employer, the Maison offers a refined and dynamic environment where heritage and innovation meet, inviting talents to contribute to a culture of excellence, precision, and artistic daring. Within the Kering group, Boucheron supports professional development, collaboration, and international perspectives while preserving the intimacy and distinctive identity of a pioneering jeweler. Its teams help shape creations and client experiences that embody elegance, emotion, and contemporary luxury.

Boucheron Digital & Media Intern position in Shanghai. Support digital marketing strategy and content creation for luxury jewelry brand.

Role & Responsibilities

  • Support the execution of digital marketing campaigns across multiple platforms
  • Create and curate editorial content for digital channels
  • Assist in social media management and community engagement
  • Contribute to trend analysis and market positioning strategies
  • Support brand positioning initiatives for target audiences

Qualifications

  • Currently pursuing or recently completed a degree in Marketing, Communications, Digital Media, or related field
  • Demonstrated interest in luxury brands and digital marketing
  • Understanding of digital channels and social media platforms

Skills

Social media platforms (Instagram, WeChat, Little Red Book, etc.) Digital content creation and editing Basic copywriting and brand communication Familiarity with digital marketing tools and analytics

Experience

None explicitly required; entry-level position typically for recent graduates or current students.

Education

Bachelor's degree in Marketing, Communications, Digital Media, or equivalent field (or currently pursuing).

Workplace

This position is based in Shanghai, Shanghai, China.

Culture

Boucheron fosters a workplace culture rooted in creative audacity, exceptional craftsmanship, and the pioneering spirit that has defined the Maison since 1858. Employees are encouraged to combine heritage with innovation in a collaborative, refined environment where individuality, excellence, and a deep passion for high jewelry are valued.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Boucheron, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Communications Intern», «Digital Content Intern», «Social Media & Digital Marketing Intern», «Brand Digital Intern», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Boucheron

Boucheron Digital & Media Intern

Shanghai, China

Continue to the application.