Boucheron CRM Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- High Jewelry
- Posted
- Jul 31, 2026
About Boucheron
Founded in Paris in 1858 by Frédéric Boucheron, Boucheron is one of the great historic Maisons of Place Vendôme, renowned for its audacious high jewelry, exceptional craftsmanship, and free-spirited creativity. As an employer, the Maison offers a refined and dynamic environment where heritage and innovation meet, inviting talents to contribute to a culture of excellence, precision, and artistic daring. Within the Kering group, Boucheron supports professional development, collaboration, and international perspectives while preserving the intimacy and distinctive identity of a pioneering jeweler. Its teams help shape creations and client experiences that embody elegance, emotion, and contemporary luxury.
Boucheron seeks a CRM Manager in Shanghai to drive customer loyalty and engagement strategies within luxury jewelry.
Role & Responsibilities
- Develop and execute comprehensive CRM strategies aligned with Boucheron's brand positioning and business objectives
- Analyze client data and behavioral insights to identify opportunities for targeted engagement and personalized communications
- Manage customer loyalty programs and initiatives designed to increase lifetime value and brand advocacy
- Oversee client segmentation and create tailored experiences for high-value clientele
- Collaborate with marketing, retail, and digital teams to ensure consistent customer experience across all touchpoints
- Monitor CRM performance metrics and prepare strategic reports for senior management
- Lead the development of customer engagement campaigns across digital and traditional channels
Qualifications
- Proven experience in CRM management within luxury retail or high-end hospitality sectors
- Advanced proficiency with CRM platforms and customer data management systems
- Strong understanding of luxury consumer behavior and emotional branding
- Demonstrated ability to develop and execute data-driven customer loyalty strategies
- Excellent project management and stakeholder coordination capabilities
Skills
Experience
5–8 years of professional experience in CRM, customer relationship management, or related customer-centric marketing roles, preferably within the luxury sector or premium retail environment.
Education
Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
Boucheron fosters a workplace culture rooted in creative audacity, exceptional craftsmanship, and the pioneering spirit that has defined the Maison since 1858. Employees are encouraged to combine heritage with innovation in a collaborative, refined environment where individuality, excellence, and a deep passion for high jewelry are valued.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Boucheron, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Relationship Manager», «Client Experience Manager», «Loyalty Program Manager», «Customer Engagement Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.