Boucheron CRM Executive
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- High Jewelry
- Posted
- Aug 25, 2026
About Boucheron
Founded in Paris in 1858 by Frédéric Boucheron, Boucheron is one of the great historic Maisons of Place Vendôme, renowned for its audacious high jewelry, exceptional craftsmanship, and free-spirited creativity. As an employer, the Maison offers a refined and dynamic environment where heritage and innovation meet, inviting talents to contribute to a culture of excellence, precision, and artistic daring. Within the Kering group, Boucheron supports professional development, collaboration, and international perspectives while preserving the intimacy and distinctive identity of a pioneering jeweler. Its teams help shape creations and client experiences that embody elegance, emotion, and contemporary luxury.
Boucheron seeks a CRM Executive in Shanghai to drive customer loyalty through data-driven marketing and client insights.
Role & Responsibilities
- Analyze and interpret client data to identify patterns in tastes, preferences, and purchasing behaviors
- Develop and execute targeted CRM campaigns that reinforce bonds with existing clients and attract new clientele
- Design and implement data-driven strategies to enhance customer experience and foster brand loyalty
- Collaborate with marketing and creative teams to translate client insights into innovative brand presentations
- Monitor campaign performance metrics and optimize strategies based on analytical findings
- Maintain and enhance the integrity of client databases and CRM systems
Qualifications
- Demonstrated expertise in CRM platforms and customer data management
- Strong analytical skills with proficiency in data interpretation and insights generation
- Experience developing and executing marketing campaigns with measurable results
- Understanding of luxury brand positioning and customer relationship dynamics
- Knowledge of data privacy regulations and ethical customer data practices
Skills
Experience
Minimum 4–6 years of professional experience in CRM, customer data management, or marketing analytics, preferably within the luxury sector or high-end retail environment.
Education
Bachelor's degree in Marketing, Business Administration, Data Science, or a related discipline.
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
Boucheron fosters a workplace culture rooted in creative audacity, exceptional craftsmanship, and the pioneering spirit that has defined the Maison since 1858. Employees are encouraged to combine heritage with innovation in a collaborative, refined environment where individuality, excellence, and a deep passion for high jewelry are valued.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Boucheron, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Relationship Manager», «CRM Specialist», «Client Data Manager», «Customer Data Analyst», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.