Boucheron CRM & Clienteling Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- High Jewelry
- Posted
- Jun 10, 2026
About Boucheron
Founded in Paris in 1858 by Frédéric Boucheron, Boucheron is one of the great historic Maisons of Place Vendôme, renowned for its audacious high jewelry, exceptional craftsmanship, and free-spirited creativity. As an employer, the Maison offers a refined and dynamic environment where heritage and innovation meet, inviting talents to contribute to a culture of excellence, precision, and artistic daring. Within the Kering group, Boucheron supports professional development, collaboration, and international perspectives while preserving the intimacy and distinctive identity of a pioneering jeweler. Its teams help shape creations and client experiences that embody elegance, emotion, and contemporary luxury.
Boucheron seeks CRM & Clienteling Manager in Dubai to drive client engagement, manage VIC portfolios, and lead CRM initiatives across Middle East boutiques.
Role & Responsibilities
- Analyze CRM database to extract insights on client segmentation, purchasing patterns, behavioral trends, and lifecycle stages; monitor campaign implementation and ROI with detailed reporting
- Develop and lead CRM strategies and initiatives supporting proactive client outreach, appointment culture optimization, and personalized boutique experiences in alignment with global Maison strategy
- Design end-to-end campaigns with defined target audiences and KPIs; collaborate with Boutique Directors to ensure execution drives client acquisition, engagement, and retention
- Establish and communicate a strategic calendar of CRM touchpoints including newsletters, VIC treatment plans, and gifting management; train retail teams on CRM tools (MY CAT) and key performance indicators
- Support Boutique Directors in identifying, managing, and developing VIC (Very Important Client) portfolios; create personalized client development plans and collaborate on VIC engagement calendars featuring local and international events
- Ensure data integrity, maintain strict adherence to data privacy regulations, and identify incremental revenue opportunities through insights and analytics
Qualifications
- Minimum 5 years of professional experience in luxury retail and CRM, ideally within luxury jewelry and timepieces sectors
- Demonstrated proficiency with CRM platforms and analytical tools
- Exceptional analytical and organizational capabilities
- Strong business acumen with client-centric mindset and demonstrated experience in retail environments
- Fluent English proficiency (mandatory); Arabic language proficiency is advantageous
Skills
Experience
5 years of experience working in luxury retail and CRM environments, ideally within the luxury jewelry and timepiece sectors, with demonstrated track record in building and executing CRM strategies that drive client engagement and revenue growth.
Education
Not specified
Workplace
This position is based in Dubai, Dubai, UAE.
Culture
Boucheron fosters a workplace culture rooted in creative audacity, exceptional craftsmanship, and the pioneering spirit that has defined the Maison since 1858. Employees are encouraged to combine heritage with innovation in a collaborative, refined environment where individuality, excellence, and a deep passion for high jewelry are valued.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Boucheron, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Strategy Manager», «Client Relationship Manager», «Clienteling Specialist», «CRM & Loyalty Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.