Boucheron Assistant Manager, Marketing & Merchandising
- Location
- SeoulSeoulSouth Korea
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Merchandising, Buying & Planning
- Industry
- High Jewelry
- Posted
- Sep 17, 2026
About Boucheron
Founded in Paris in 1858 by Frédéric Boucheron, Boucheron is one of the great historic Maisons of Place Vendôme, renowned for its audacious high jewelry, exceptional craftsmanship, and free-spirited creativity. As an employer, the Maison offers a refined and dynamic environment where heritage and innovation meet, inviting talents to contribute to a culture of excellence, precision, and artistic daring. Within the Kering group, Boucheron supports professional development, collaboration, and international perspectives while preserving the intimacy and distinctive identity of a pioneering jeweler. Its teams help shape creations and client experiences that embody elegance, emotion, and contemporary luxury.
Boucheron seeks Assistant Manager in Marketing & Merchandising in Seoul to coordinate product launches, stock planning, and high-end events across boutiques.
Role & Responsibilities
- Organize and analyze product offer data by boutique, identifying sales trends and stock rebalancing opportunities
- Conduct regular store visits to gather qualitative feedback and monitor model stocks
- Coordinate with the Visual Merchandising team on window and in-store display execution for new launches and seasonal changes
- Manage day-to-day boutique requests regarding stock, special orders, client submissions, reservations, and viewing requests as the primary point of contact
- Support stock rotation execution, considering boutique-specific targets and in-store activation contexts
- Track deposits, stock request status, and delivery status, following up with boutiques as needed
- Prepare and execute local activations and High Jewelry events, including product selection
- Prepare monthly high-end business reports on trends, sales, and inventory data
- Conduct market intelligence and competitive analysis, providing insights on competitor activities, pricing, and market trends
- Support sales planning through budget preparation, market-level forecasting, and strategic alignment with HQ guidance
- Consolidate market feedback on product offerings, gaps, and future needs for the International Marketing team
- Coordinate cross-functional support for key collections, ensuring aligned 360° activations and effective communication with boutiques
- Share best practices, performance insights, and key learnings across regions to foster continuous improvement
- Identify synergy opportunities with other markets to optimize assortment strategies and commercial initiatives
Qualifications
- 7+ years of experience in merchandising or product marketing within luxury jewelry, watches, or luxury retail
- Strong analytical skills with proficiency in Excel and BI tools
- Demonstrated ability to translate complex data into clear, actionable presentations and reports
- Proven experience coordinating with headquarters and cross-functional/regional teams on day-to-day execution
- Solid understanding of luxury retail operations and boutique environments
- Detail-oriented and organized with the ability to manage multiple operational workstreams simultaneously
- Fluency in written and spoken English; French is a plus
Skills
Experience
7+ years in merchandising or product marketing within luxury jewelry, watches, or luxury retail, with demonstrated success coordinating cross-functional initiatives between headquarters and regional/local teams.
Education
Bachelor's degree or equivalent professional qualification in Business, Merchandising, Marketing, or related field.
Workplace
This position is based in Seoul, Seoul, South Korea.
Culture
Boucheron fosters a workplace culture rooted in creative audacity, exceptional craftsmanship, and the pioneering spirit that has defined the Maison since 1858. Employees are encouraged to combine heritage with innovation in a collaborative, refined environment where individuality, excellence, and a deep passion for high jewelry are valued.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Boucheron, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Merchandising Coordinator», «Marketing & Merchandising Specialist», «Senior Marketing Associate», «Product Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.