Boucheron Asia Global Press and Influence Project Manager

About Boucheron

Founded in Paris in 1858 by Frédéric Boucheron, Boucheron is one of the great historic Maisons of Place Vendôme, renowned for its audacious high jewelry, exceptional craftsmanship, and free-spirited creativity. As an employer, the Maison offers a refined and dynamic environment where heritage and innovation meet, inviting talents to contribute to a culture of excellence, precision, and artistic daring. Within the Kering group, Boucheron supports professional development, collaboration, and international perspectives while preserving the intimacy and distinctive identity of a pioneering jeweler. Its teams help shape creations and client experiences that embody elegance, emotion, and contemporary luxury.

Role & Responsibilities

• Coordinate day-to-day press activities with local teams across Japan, Korea, Greater China and Southeast Asia.
• Support markets in deploying international press strategies and communications plans for collection launches.
• Coordinate markets’ press requests, including shoots, image requests, product loans, stock management and information requests.
• Help organize international press events in Paris, including collection presentations, press previews and press trips.
• Organize and coordinate editorial shoots in Paris for Asian media, working with internal teams and editorial offices.
• Distribute press releases, press kits and other communications materials to markets.
• Coordinate international editorial opportunities, including Maison spokesperson interviews, in-depth features and press exclusives, in close collaboration with the International Press & Influence Manager.
• Track press coverage and identify visibility opportunities across markets.
• Support markets in deploying the Maison’s international influencer strategy, ensuring activations align with global guidelines.
• Coordinate influencer activations involving Asian markets, including events, trips, collection launches and special projects.
• Help identify strategic influencers and KOLs for the Maison in collaboration with local teams.
• Coordinate invitations and host Asian influencers at international events in Paris.
• Track collaboration projects with local talent and influencers, in coordination with markets and relevant teams.
• Analyze influencer activation performance and consolidate results across the region.
• Serve as the key contact for local Press & Influence teams on all matters relating to Asia.
• Ensure information flows effectively between headquarters and markets, and that communications timelines and priorities are respected.
• Coordinate regular exchanges with local teams to track their news, projects, needs and opportunities.
• Consolidate and analyze press and influencer results across markets, including media coverage, visibility, MIV, activation performance and key indicators.
• Help prepare reports and presentations for the Communications Department.
• Monitor competitor and sector activity among luxury houses in Asia to identify trends and development opportunities.
• Contribute to improving tools, processes and best practices for coordination between headquarters and markets.

Qualifications

• Degree from a communications or business school, or equivalent education.
• 4–5 years of successful experience in press relations and influence, ideally in luxury, fashion or jewelry, either in-house or at an agency.
• Strong command of press relations and influencer marketing, and understanding of the codes and requirements of the luxury sector.
• Good knowledge of media, social platforms and the influencer ecosystem in Asia.
• Understanding of the cultural and media specificities of different Asian markets.
• Fluency in French is essential.
• Excellent written and spoken English; knowledge of Mandarin, Japanese or Korean is an advantage.

Skills

Experience

4–5 years in press relations and influence, ideally in luxury, fashion or jewelry, either in-house or at an agency.

Education

Degree from a communications or business school, or equivalent education.

Culture

Boucheron fosters a workplace culture rooted in creative audacity, exceptional craftsmanship, and the pioneering spirit that has defined the Maison since 1858. Employees are encouraged to combine heritage with innovation in a collaborative, refined environment where individuality, excellence, and a deep passion for high jewelry are valued.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.