Bottega Veneta PR & Communications Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 25, 2026
About Bottega Veneta
Bottega Veneta is a house defined by discretion, exceptional craftsmanship, and a modern vision of Italian luxury. Founded in Vicenza in 1966 and renowned for its signature intrecciato leatherwork, the brand offers employees the opportunity to contribute to a culture where creativity, precision, and innovation are deeply valued. As an employer, Bottega Veneta fosters an environment that respects artisanal heritage while encouraging contemporary expression across design, retail, operations, and corporate functions. Its teams are united by a commitment to quality, authenticity, and understated elegance, shaping products and experiences that reflect the house’s enduring philosophy: individuality over spectacle.
Bottega Veneta PR & Communications Manager in Shanghai – develop luxury brand strategy, media relations, and cultural initiatives in mainland China.
Role & Responsibilities
- Develop and execute China PR & communications strategy aligned with global and regional priorities
- Translate global brand narratives into culturally relevant stories for the Chinese market
- Build and maintain relationships with key fashion, luxury, lifestyle, culture, art and business media outlets
- Lead press pitching, interviews, feature placements, and editorial coordination initiatives
- Identify high-quality organic editorial opportunities that strengthen brand desirability
- Draft, localize and manage press releases, media materials, key messages and executive talking points
- Ensure Chinese communications maintain the sophistication and tone of the global brand
- Develop cultural relationships with editors, writers, artists, designers and influential voices relevant to Bottega Veneta
- Identify opportunities for meaningful participation in China's cultural landscape
- Develop PR strategies supporting key product launches and commercial priorities
- Monitor media and social environment for potential reputational issues and emerging opportunities
- Coordinate crisis communications with China management, headquarters, legal and relevant stakeholders
- Lead communications strategy for fashion shows, store openings, exhibitions and major brand activations
- Monitor PR performance including coverage quality, sentiment, message penetration and editorial influence
- Deliver post-campaign and event reporting with clear learnings and recommendations
Qualifications
- Extensive experience in luxury brand PR and communications, preferably in fashion or lifestyle sectors
- Proven track record of media relations and press placement in mainland China
- Deep understanding of Chinese media landscape, cultural sensibilities and emerging platforms
- Demonstrated ability to develop culturally relevant brand narratives
- Experience managing crisis communications and reputation management
- Strong project management and event communications coordination capabilities
- Cultural fluency and ability to bridge global brand standards with local market dynamics
Skills
Experience
Minimum 7–10 years of professional experience in PR, communications, or marketing roles within luxury brands, fashion houses, or premium lifestyle sectors. Demonstrated success managing media relations, brand communications and cultural initiatives in mainland China is strongly preferred.
Education
Bachelor's degree in Communications, Marketing, Journalism, PR, or a related field. Advanced degree or certification in communications, business or luxury management is advantageous.
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Bottega Veneta cultivates a discreet, design-led culture where exceptional craftsmanship, innovation, and refined creativity are central to everyday work. As an employer, it offers an environment that values collaboration, precision, and individuality, encouraging teams to uphold the house’s heritage while shaping modern luxury with confidence and purpose.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bottega Veneta, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Communications Strategy Manager», «Brand Communications Director», «Public Relations Manager», «Brand PR Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.