Bottega Veneta Marketing and Communication Director

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Location
ShanghaiShanghaiChina
Employment
Full-Time
Seniority
Director
Department
Corporate Affairs, Sustainability & CSR
Industry
Fashion, Apparel & Leather Goods
Posted
Jun 16, 2026

About Bottega Veneta

Bottega Veneta is a house defined by discretion, exceptional craftsmanship, and a modern vision of Italian luxury. Founded in Vicenza in 1966 and renowned for its signature intrecciato leatherwork, the brand offers employees the opportunity to contribute to a culture where creativity, precision, and innovation are deeply valued. As an employer, Bottega Veneta fosters an environment that respects artisanal heritage while encouraging contemporary expression across design, retail, operations, and corporate functions. Its teams are united by a commitment to quality, authenticity, and understated elegance, shaping products and experiences that reflect the house’s enduring philosophy: individuality over spectacle.

Bottega Veneta seeks Marketing and Communication Director in Shanghai to lead brand strategy across Greater China with luxury expertise.

Role & Responsibilities

  • Oversee the complete spectrum of marketing and PR activities for the China market, ensuring alignment with global brand standards
  • Develop and execute digital marketing and social media strategies that maximize brand exposure while maintaining brand direction
  • Manage advertising, promotion, and public relations budgets to create cost-effective, high-impact programs
  • Monitor campaigns across China and implement comprehensive communications plans in compliance with global guidelines and business objectives
  • Cultivate and maintain strategic relationships with media partners to enhance PR coverage and brand visibility
  • Collaborate with corporate and retail teams to align marketing initiatives with commercial requirements
  • Serve as a cultural liaison between headquarters and the local market, providing insights into regional trends and articulating the brand's relevance within Greater China
  • Lead research initiatives to identify market opportunities, analyze media coverage, and develop value-added communications strategies
  • Build and nurture strategic communities focused on arts and culture, developing long-term partnership opportunities
  • Establish and maintain functional team leadership within the region, fostering strong team cohesion and shared purpose

Qualifications

  • Proven leadership experience in marketing, communications, or public relations within the luxury industry
  • Deep understanding of the Greater China market, consumer behavior, and cultural dynamics
  • Strategic expertise in digital marketing and social media management
  • Strong stakeholder management and relationship-building capabilities
  • Experience in budget management and cost-optimization across multiple marketing channels

Skills

Strategic marketing planning Digital marketing and social media strategy Public relations and media relations Budget management Campaign management and monitoring Brand positioning and communication Market research and analysis Stakeholder and vendor management Team leadership and management Cross-functional collaboration

Experience

Minimum 8–10 years of progressive experience in marketing, communications, or public relations, with at least 3–5 years in a leadership or director-level role. Demonstrated success managing marketing and communications initiatives in the Greater China market or similar high-growth, culturally complex regions. Proven track record of developing and executing multi-channel marketing strategies for luxury or premium brands.

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related discipline. Advanced degree (MBA, Master's in Communications) is preferred.

Workplace

The successful candidate will be located in Shanghai, Shanghai, China.

Culture

Bottega Veneta cultivates a discreet, design-led culture where exceptional craftsmanship, innovation, and refined creativity are central to everyday work. As an employer, it offers an environment that values collaboration, precision, and individuality, encouraging teams to uphold the house’s heritage while shaping modern luxury with confidence and purpose.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bottega Veneta, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Communications Director», «China Marketing Director», «Brand Communications Manager», «Communications and PR Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.