Bottega Veneta Head of Integrated Media & Digital Insights
- Employment
- Full-Time
- Seniority
- Director
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 6, 2026
About Bottega Veneta
Bottega Veneta is an Italian maison renowned for its artisanal leatherwork and refined, understated luxury. The house operates globally and is part of the Kering group, benefiting from the resources and cross-brand initiatives of a major luxury conglomerate while maintaining a distinct creative and craft-led identity.
Bottega Veneta seeks a Head of Integrated Media & Digital Insights in Milan to lead global media strategy and digital measurement for the brand.
Role & Responsibilities
- Define and lead the global media strategy across all channels, ensuring alignment with brand positioning and business objectives.
- Develop and oversee integrated media plans spanning digital, search, print and OOH, and translate global campaign KPIs into regionally optimised approaches.
- Own the global digital measurement framework, including funnel-stage KPIs, reporting standards and performance benchmarks.
- Architect and maintain global dashboards and reporting cadences to deliver clear, actionable insights to senior stakeholders.
- Lead advanced measurement initiatives (brand lift, conversion lift, store traffic studies, MMMs, A/B testing) and translate findings into strategic recommendations for media mix and investment allocation.
- Serve as senior partner to global and local media agencies, driving agency transformation, pitching, contract negotiation and performance optimisation.
- Ensure data integrity and correct tracking implementations across platforms and markets, maintaining alignment on privacy and data governance.
- Manage the global media budget with rigorous forecasting, reconciliation and ROI focus in collaboration with finance and regional teams.
- Collaborate cross-functionally with Brand, Digital, CRM, eCommerce, Retail, Image and Production teams to integrate media within the broader marketing ecosystem.
- Monitor media, platform and market trends to identify opportunities for pilots, partners and test-and-learn initiatives.
Qualifications
- 12+ years of progressive media/marketing leadership, with proven ownership of global media strategy and measurement.
- Demonstrable experience managing and transforming media agency ecosystems at scale, including pitching and contract negotiation.
- Proven capability in stakeholder management within complex corporate structures; experience liaising with Group/Holding stakeholders is highly preferred.
- Deep technical understanding of the AdTech/MarTech landscape, multi-channel evaluation and privacy regulation implications.
- Track record of structuring and operating complex reporting cadences that bridge local brand demand and global performance metrics.
- Strong financial governance experience with ownership of multi-market media budgets and forecasting.
Skills
Experience
Minimum 12 years in senior media or marketing leadership roles, ideally within a luxury group or comparable global brand. Proven track record of agency transformation, global campaign measurement and leading cross-market reporting and optimisation.
Education
Bachelor’s degree in Marketing, Communications, Business or related field; advanced degree (MBA or Master’s) in a relevant discipline preferred.
Workplace
The successful candidate will be located in Milan, Lombardy, Italy.
Benefits
Talent development; internal mobility
Culture
Bottega Veneta blends Italian artisanal craft with a global, creative outlook. The workplace emphasises collaborative, cross-disciplinary partnerships and offers growth through talent development and internal mobility within the Kering group. The environment is international, innovation-minded and focused on long-term brand stewardship.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bottega Veneta, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Head of Media & Digital Insights», «Global Media Director», «Director of Integrated Media and Analytics», «Head of Media Strategy & Measurement», «Director of Digital Performance & Insights», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.